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Advertising & policyGlobal Marketer WeekWhy policy professionals need to get excited about marketing
Read more about "Why policy professionals need to get excited about marketing"Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the business.
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Global Marketer WeekMarketing procurementMarketing procurementPartnering with Finance
Read more about "Partnering with Finance"A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer Week10 years of Project Reconnect: What we've learned
Read more about "10 years of Project Reconnect: What we've learned"Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver positive social and political change
Read more about "Better Marketing: Marketing can deliver positive social and political change"Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better.
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Global Marketer WeekMarketing strategyMarketing strategyMarketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Global Marketer WeekWFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Marketer WeekMarketing strategyMarketing strategy
Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Trends & forecastsBrand purposeBrand reputationGlobal Marketer WeekProject Reconnect masterdeck 2019
Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.
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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
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Global Marketer WeekMarketing procurementMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
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Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.
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Digital policyGlobal Marketer WeekTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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Digital policyPrivacy & techGlobal Marketer Week
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.
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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
