Posts about Sustainability

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar | Economist Impact presents The World Ahead: 2022
    Video
    Advertising & policyDigital policySustainability

    Webinar | Economist Impact presents The World Ahead: 2022

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.

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  2. PAG Meeting Overview (September 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  3. Planet Pledge Leaders' Forum: Poll results
    Benchmark
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    WFA

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories. 

    Read more about "Planet Pledge Leaders' Forum: Poll results"
  4. WFA whitepaper on environmental claims and greenwashing
    Report
    Advertising & policySustainability

    WFA whitepaper on environmental claims and greenwashing

    WFA

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and greenwashing.

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  5. How collaboration between marketing and sustainability can be a force for good
    Expert opinion
    Sustainability

    How collaboration between marketing and sustainability can be a force for good

    Preeti Srivastav

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International.

    Read more about "How collaboration between marketing and sustainability can be a force for good"
  6. Benchmark: Sustainability & Marketing Consultants
    Benchmark
    Advertising & policySustainability

    Benchmark: Sustainability & Marketing Consultants

    WFA

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"
  7. Planet Pledge Leaders' Forum - Meeting Overview
    Event reports
    Advertising & policySustainability

    Planet Pledge Leaders' Forum - Meeting Overview

    WFA

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

    Read more about "Planet Pledge Leaders' Forum - Meeting Overview"
  8. Walking the talk on climate change
    Expert opinion
    Sustainability

    Walking the talk on climate change

    Laura Baeyens

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral

    Read more about "Walking the talk on climate change"
  9. PAG Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  10. Spotlight on marketing and sustainability: bridging the gaps around the world
    BenchmarkVideo
    Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    WFA

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  11. Marketing’s Missing P: Planet
    Expert opinion
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Thomas Lingard, Global Climate & Environment Director, Unilever

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.

    Read more about "Marketing’s Missing P: Planet"
  12. How are you helping marketing get on the sustainability journey?
    Expert opinion
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    WFA

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

    Read more about "How are you helping marketing get on the sustainability journey?"
  13. Levi's - Buy Better, Wear Longer
    Case studies
    Advertising & policySustainability

    Levi's - Buy Better, Wear Longer

    WFA

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  14. PAG Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  15. New research suggests marketers lag corporate progress on the sustainability journey
    Report
    Marketing strategySustainabilityMarketing strategy

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey.

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  16. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  17. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"
  18. Case studies pending
    Case studies
    Sustainability

    Case studies pending

    WFA

    See what's coming up next

    Read more about "Case studies pending"
  19. Volvo - Climate Change Crash test
    Case studies
    Advertising & policySustainability

    Volvo - Climate Change Crash test

    WFA

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"
  20. Case studies pending
    Case studies
    Sustainability

    Case studies pending

    WFA

    Check back soon!

    Read more about "Case studies pending"
  21. Nike - Sneakerheads 4 Sustainability
    Case studies
    Sustainability

    Nike - Sneakerheads 4 Sustainability

    WFA

    Hot sneakers, cool planet

    Read more about "Nike - Sneakerheads 4 Sustainability"