Posts about Sustainability

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. LEGO - Hit Replay
    Sustainability

    LEGO - Hit Replay

    WFA

    Sustainbility is child's play, really!

    Read more about "LEGO - Hit Replay"
  2. Diageo - Drink sustainably
    Case studies
    Sustainability

    Diageo - Drink sustainably

    WFA

    Looking ahead to a more sustainable future

    Read more about "Diageo - Drink sustainably"
  3. adidas - Flotsam to fashion
    Case studies
    Sustainability

    adidas - Flotsam to fashion

    WFA

    Fashion that is anything but trashy

    Read more about "adidas - Flotsam to fashion"
  4. Danone - Integrating sustainability
    Case studies
    Sustainability

    Danone - Integrating sustainability

    WFA

    Healthy food, healthy planet, healthy company

    Read more about "Danone - Integrating sustainability"
  5. Mastercard - Card-carrying tree lovers
    Case studies
    Sustainability

    Mastercard - Card-carrying tree lovers

    WFA

    Partnering for the planet? Priceless!

    Read more about "Mastercard - Card-carrying tree lovers"
  6. Mars - Adopt away!
    Case studies
    Sustainability

    Mars - Adopt away!

    WFA

    Finding forever homes for furry friends

    Read more about "Mars - Adopt away!"
  7. VW - Online and environmentally friendly
    Case studies
    Sustainability

    VW - Online and environmentally friendly

    WFA

    Surfing sensibly, driving sustainability

    Read more about "VW - Online and environmentally friendly"
  8. IKEA - B(l)ack Friday
    Case studies
    Advertising & policySustainability

    IKEA - B(l)ack Friday

    WFA

    Reuse, recycle, rebate!

    Read more about "IKEA - B(l)ack Friday"
  9. CMO Forum meeting overview (March 2021)
    Event reports
    Agency managementMarketing structureSustainabilityCMO Forum

    CMO Forum meeting overview (March 2021)

    WFA

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"
  10. Spotlight on sustainability around the world
    Video
    Advertising & policySustainabilityMarketing operations

    Spotlight on sustainability around the world

    WFA

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.

    Read more about "Spotlight on sustainability around the world"
  11. WFA Whitepaper on marketing and sustainability
    Report
    Advertising & policySustainability

    WFA Whitepaper on marketing and sustainability

    WFA

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  12. European Commission plans to tackle green claims in advertising
    Report
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    WFA

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  13. Can marketing help drive a more sustainable future for our planet?
    Expert opinion
    Sustainability

    Can marketing help drive a more sustainable future for our planet?

    Will Gilroy

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views. 

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  14. EU Consultation on consumer policy: WFA responses and key messages
    Report
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    WFA

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"
  15. Sustainability and procurement
    Expert opinion
    Marketing procurementInclusive marketingSustainabilityMarketing procurement

    Sustainability and procurement

    Laura Forcetti

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

    Read more about "Sustainability and procurement"
  16. Sourcing Forum meeting overview (September 2020)
    Event reports
    Marketing procurementSustainabilityMarketing procurement

    Sourcing Forum meeting overview (September 2020)

    WFA

    Overview of the Sourcing Forum held remotely on September 4, 2020.

    Read more about "Sourcing Forum meeting overview (September 2020)"
  17. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"