Posts about Rob Dreblow

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Expert opinion
    CMO Forum

    9 rules on how to approach marketing innovation

    WFA

    The first CMOFORUM of the year kicked off in Singapore in February.

    Read more about "9 rules on how to approach marketing innovation"
  2. 5 ways to make newsrooms & content more effective
    Report
    CreativityCMO ForumContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  3. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  4. ‘SPARCS’ – a framework to plan for your digital transformation
    Report
    CMO ForumDigital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  5. Considerations on the road to digital transformation (2017)
    Event reportsReport
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  6. Compendium of ad fraud knowledge for media investors
    Guides & templates
    Advertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially. 

    Read more about "Compendium of ad fraud knowledge for media investors"
  7. CMO FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyCMO ForumMarketing strategy

    CMO FORUM: 2015 Year in Review

    WFA

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.

    Read more about "CMO FORUM: 2015 Year in Review"
  8. Benchmark on C-suite roles and responsibilities
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Benchmark on C-suite roles and responsibilities

    WFA

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.

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  9. The elements of digital transformation
    Report
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    WFA, The Digital Consultancy

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer experience map plus how to utilise partners in your transformation

    Read more about "The elements of digital transformation"