Lisbon, March 26-29, 2019

WFA Global Marketer Week 2019

/ The event

Join us in Lisbon for the annual event for global marketers from 26-29 March 2019

For the first time since 2013, Global Marketer Week returns to Europe for yet another unmissable week of inspiration, discovery and learning. Speaking at the week’s flagship event, the Global Marketer Conference, are some of the industry’s leading lights, including Mastercard’s Raja Rajamannar, Airbnb’s Geoff Seeley, Diageo’s Syl Saller, Unilever’s Keith Weed and RBS’s David Wheldon, with more speakers to be announced soon.

WFA members can derive additional value from the concurrent events taking place on 27 March for media, marketing procurement, integrated marketing communications and policy specialists. A Project Reconnect (now Better Marketing) session will take place on the same day.

This year’s conference promises to be the most senior client-led event of its kind in the world – and together with all the week’s events, a must-attend for all global marketing leaders.  So join some of the industry’s leading lights and network with the world’s top marketers in Lisbon! For the full agenda see below.

Speakers

More speakers to be announced soon.

Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer and President Healthcare, Mastercard

Geoff Seeley

Geoff Seeley

Global Marketing Director, airbnb

Syl Saller

Syl Saller

Chief Marketing and Innovation Officer, Diageo

Keith Weed

Keith Weed

Chief Marketing and Communications Officer, Unilever

David Wheldon

David Wheldon

WFA President & CMO of RBS

Agenda

Timings and venues are subject to change. Click on an event to find out more.

AM PM Evening
March 26

March 27

March 28

March 29

Register

2018 highlights

Highlights from Tokyo
Roel de Vries, Nissan
Global marketers on good client leadership
Chris Baréz-Brown, Upping Your Elvis
Global marketers on what brands need from their partners
The big debate: Global creative = local disaster?
Global creative = local disaster? Marketers weigh in
Robert Wong, Google Creative Lab
WFA Global Marketer Week 2018: Global Media Transformation Workshop
What it means for brands to be responsible
David Wheldon, WFA President & CMO of RBS

Previous speakers

Tony Fernandes CBE, Légion d’honneur

Tony Fernandes CBE, Légion d’honneur

Group CEO, AirAsia

Roel de Vries

Roel de Vries

Corporate VP, Global Head of Marketing, Communications and Brand Strategy, Nissan

Younghee Lee

Younghee Lee

Executive VP, CMO of Samsung Electronics & Head of Global Marketing Mobile Communications Business

Lisa McKnight

Lisa McKnight

Senior VP & Global Brand General Manager, Barbie, Mattel

Marc Mathieu

Marc Mathieu

CMO, Samsung Electronics America

Ivan Pollard

Ivan Pollard

Former Senior Vice President, Strategic Marketing, The Coca-Cola Company

Naomi Yamamoto

Naomi Yamamoto

Chief Creative Officer, Shiseido Global Headquarter

Sir John Hegarty

Sir John Hegarty

Founder, BBH

Book your seat now

Are you a WFA marketer? 

*All events are free of charge for WFA members outside of Portugal. All Portugal-based marketers, including members of the Association of Portuguese Advertisers (APAN), can register here for the WFA/APAN Global Marketer Conference.

Plan your trip

Where to stay?

Delegates can benefit from the special hotel rates at InterContinental Hotel Lisbon. You can book your stay here.

How to get there?

You can reach the conference venue at Convento do Beato by taxi or public transport. For details, click here. A number of other WFA events are taking place at InterContinental Hotel.

Visa needed?

Please contact us if you need a letter of invitation in order to obtain a travel visa. You can contact your embassy or consulate in Portugal to see if you require a visa to enter the country.

2018 participants

Partners

Interested in partnership opportunities for WFA Global Marketer Week? We’d love to discuss: sponsorship@wfanet.org