Lisbon, March 26-29, 2019

WFA Global Marketer Week 2019

/ The event

The annual event for global marketers. 26-29 March 2019

For the first time since 2013, Global Marketer Week returned to Europe for yet another unmissable week of inspiration, discovery and learning. Speaking at the week’s flagship event, the 800-strong Global Marketer Conference, were some of the industry’s leading lights, including Mastercard’s Raja Rajamannar, Airbnb’s Geoff Seeley, Diageo’s Syl Saller, Unilever’s Keith Weed, RBS’s David Wheldon and Sir Martin Sorrell.

In 2020, WFA Global Marketer Week will take place in Singapore.

Video highligths

Highlights from the week
Why come to Global Marketer Week?
Keith Weed, Unilever: A view of tomorrow
Raja Rajamannar, Mastercard: Brand purpose in a chaotic world
Geoff Seeley, Airbnb: The same, but different
Syl Saller, Diageo: The meaning of leadership
In conversation with Sir Martin Sorrell
Terry Kawaja, LUMA Partners: The real trends in marketing
Keith Weed, Unilever: "Advertising without trust is just noise."
Sir Martin Sorrell: "Marketing now is like running an election campaign without an election date."
Syl Saller, Diageo: "People really have to focus on the strength of their leadership."
Raja Rajamannar, Mastercard: "Brand and purpose are not the private territory of the marketer."
Geoff Seeley, Airbnb: "We talk about problems and plumbing. Let's talk about people and art."
David Wheldon, RBS: "Facebook and Google would be wise to look at their own trust data."
Blake Cahill, Philips: "Work backwards from the customer in everything you do, how you set up and how you interact."
Taide Guajardo, P&G: "We have lost focus on content quality that really conquers consumers’ hearts and minds."
Terry Kawaja, LUMA: "The breakdown of trust has been a function of what’s happening at the large tech platforms."
Mikko Kotila: "Only by understanding the algorithm we appreciate the impossibility of platforms doing what we're asking."
Jon Wilkins, Karmarama: "There is not an algorithm in the world that will tell you how to innovate."
WFA Better Marketing: Belinda Smith, Electronic Arts
WFA Better Marketing: Jon Wilkins, Karmarama
WFA Better Marketing: Paul Kemp-Robertson, Contagious
WFA Better Marketing: Adrian Lovett, World Wide Web Foundation
10 years of WFA Project Reconnect: What did we learn?
WFA Research: Bridging the gap between marketing and policy
WFA Policy Forum 2019: Bridging the gap between policy and marketing

Speakers

More speakers to be announced soon.

Raja Rajamannar

Raja Rajamannar

WFA President & Chief Marketing & Communications Officer and President Healthcare, Mastercard

Geoff Seeley

Geoff Seeley

Global Marketing Director, Airbnb

Syl Saller

Syl Saller

Chief Marketing and Innovation Officer, Diageo

Keith Weed

Keith Weed

Chief Marketing and Communications Officer, Unilever

Sara Martins de Oliveira

Sara Martins de Oliveira

Global Brand & Media Director, Vodafone Group PLC

Blake Cahill

Blake Cahill

SVP, Global Head of Digital Marketing & Media, Philips

Cate Moore

Cate Moore

Global Director of Advocacy, Connections and eCommerce, William Grant & Sons

David Wheldon

David Wheldon

CMO, RBS

António Casanova

António Casanova

President, Association of Portuguese Advertisers (APAN)

Sir Martin Sorrell

Sir Martin Sorrell

Executive Chairman, S4 Capital

Terry Kawaja

Terry Kawaja

Founder and CEO, LUMA

Mikko Kotila

Mikko Kotila

Researcher & Innovator

Valérie Hernando-Presse

Valérie Hernando-Presse

Chief Marketing Officer, Danone

Belinda J. Smith

Belinda J. Smith

Global Head of Media, Electronic Arts

Alexander Schlaubitz

Alexander Schlaubitz

Vice President Marketing, Lufthansa

Taide Guajardo

Taide Guajardo

Brand Director, Brand Mastery Society, Europe, Procter & Gamble

Adrian Lovett

Adrian Lovett

President & CEO, World Wide Web Foundation

Jon Wilkins

Jon Wilkins

Chairman, Karmarama & Managing Director, Accenture Interactive

Paul Kemp-Robertson

Paul Kemp-Robertson

Co-founder & Chief Brand Officer, Contagious

Isabel Massey

Isabel Massey

Global Media Director, Diageo

Benjamin Jankowski

Benjamin Jankowski

Senior Vice President, Global Media, Mastercard

Gerry D'Angelo

Gerry D'Angelo

Global Media Director, Procter & Gamble

Magid Souhami

Magid Souhami

Global Sourcing Director, General Mills

Tracy Allery

Tracy Allery

Associate Director, Global Sourcing, Marketing Agencies, Mondelēz International

Helen Gourdin

Helen Gourdin

Senior Counsel, Global Compliance, Diageo

Jaymeen Patel

Jaymeen Patel

Head of Brussels Office & Senior Manager, Corporate Affairs, LVMH

Francesco Tramontin

Francesco Tramontin

Director, Global Public Affairs, Mondelēz International

Henri-Pierre Lenoble

Henri-Pierre Lenoble

Global Manager, Nestlé for Healthier Kids

Marie Benech

Marie Benech

Head of Responsible Marketing & Public Affairs, Pernod Ricard

Ross Phillipson

Ross Phillipson

Associate General Counsel & EIMEA eBusiness Operations Leader, Procter & Gamble

Scott Rosenberg

Scott Rosenberg

Senior Director, Global Marketing Operations & Governance, Visa

Stephen Kehoe

Stephen Kehoe

Global Chair, Sectors and Practices, Edelman

News

Putting people first
Why policy professionals need to get excited about marketing
Partnering with Finance
People + Purpose = Performance
WFA urges brands to hold platforms to account
Marketing and Policy teams need to work more closely together, shows new WFA research
Mastercard’s Raja Rajamannar named WFA President
WFA President’s Awards honour marketing leadership initiatives
WFA Global Marketer Week 2020 goes to Singapore
26 advertiser associations gather in Lisbon
How can marketing change the world for the better?
How can policy and marketing functions align?
Putting the Media Charter into action
Evolving marketing procurement beyond costs
Exploring the global marketing organisation of the future
WFA unveils event lineup and speakers for Global Marketer Conference

Agenda

Timings and venues are subject to change. Click on an event to find out more.

Tuesday, 26 March
9:00-12:30
13:30-15:00
19:00-23:00
Wednesday, 27 March
9:30-15:00
9:30-15:30
11:00-15:30
9:30-15:00
16:30-18:30
Thursday, 28 March
9:30-16:00
19:30-23:00
Friday, 29 March
9:30-15:30
9:00-12:30 - WFA Executive Members only WFA Executive Members only
13:30-15:00 - WFA members only WFA members only
19:00-23:00 - WFA members or by invitation WFA members or by invitation
9:30-15:00 - WFA Media Forum members or by invitation WFA Media Forum members or by invitation
9:30-15:30 - WFA Sourcing Forum members or by invitation WFA Sourcing Forum members or by invitation
11:00-15:30 - WFA Integration Forum members or by invitation WFA Integration Forum members or by invitation
9:30-15:00 - WFA members or by invitation WFA members or by invitation
16:30-18:30 - WFA members or by invitation WFA members or by invitation
- Open to all Open to all
8:30-9:30 Registration
9:30-9:55 - APAN & WFA APAN & WFA
9:55-10:25 - Keith Weed, Unilever Keith Weed, Unilever
10:25-11:00 - Terry Kawaja, LUMA Partners Terry Kawaja, LUMA Partners
Break
11:40-12:15 - Raja Rajamannar, Mastercard Raja Rajamannar, Mastercard
12:15-13:20 - Sara Martins de Oliveira (Vodafone), Mikko Kotila Sara Martins de Oliveira (Vodafone), Mikko Kotila
Lunch
14:30-15:10 - Geoff Seeley, Airbnb Geoff Seeley, Airbnb
15:10-15:40 - Sir Martin Sorrell Sir Martin Sorrell
15:40-16:15 - Syl Saller, Diageo, interviewed by David Wheldon, RBS Syl Saller, Diageo, interviewed by David Wheldon, RBS
16:15 - Stephan Loerke, WFA Stephan Loerke, WFA
Networking cocktails
19:30-23:00 - WFA members or by invitation WFA members or by invitation
9:30-15:30 - WFA national association members only WFA national association members only

2019 attendees

The event has ended.

See you in 2020 in Singapore! 

WFA Global Marketer Week 2020 goes to Singapore. To pre-register or to find out more, contact events@wfanet.org.

Partners

Interested in partnership opportunities for WFA Global Marketer Week? We’d love to discuss: sponsorship@wfanet.org