Lisbon, March 26-29, 2019

WFA Global Marketer Week 2019

/ The event

The annual event for global marketers. 26-29 March 2019

For the first time since 2013, Global Marketer Week returns to Europe for yet another unmissable week of inspiration, discovery and learning. Speaking at the week’s flagship event, the Global Marketer Conference, are some of the industry’s leading lights, including Mastercard’s Raja Rajamannar, Airbnb’s Geoff Seeley, Diageo’s Syl Saller, Unilever’s Keith Weed, RBS’s David Wheldon and Sir Martin Sorrell.

WFA members can derive additional value from the concurrent events taking place on 27 March for media, marketing procurement, integrated marketing communications and policy specialists. A Project Reconnect (now Better Marketing) session will take place on the same day.

This year’s conference promises to be the most senior client-led event of its kind in the world – and together with all the week’s events, a must-attend for all global marketing leaders. For the full agenda see below.

Speakers

More speakers to be announced soon.

Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer and President Healthcare, Mastercard

Geoff Seeley

Geoff Seeley

Global Marketing Director, Airbnb

Syl Saller

Syl Saller

Chief Marketing and Innovation Officer, Diageo

Keith Weed

Keith Weed

Chief Marketing and Communications Officer, Unilever

Sara Martins de Oliveira

Sara Martins de Oliveira

Global Brand & Media Director, Vodafone Group PLC

Blake Cahill

Blake Cahill

SVP, Global Head of Digital Marketing & Media, Philips

Cate Moore

Cate Moore

Global Director of Advocacy, Connections and eCommerce, William Grant & Sons

David Wheldon

David Wheldon

WFA President & CMO of RBS

António Casanova

António Casanova

President, Association of Portuguese Advertisers (APAN)

Sir Martin Sorrell

Sir Martin Sorrell

Executive Chairman, S4 Capital

Terry Kawaja

Terry Kawaja

Founder and CEO, LUMA

Mikko Kotila

Mikko Kotila

Researcher & Innovator

Valérie Hernando-Presse

Valérie Hernando-Presse

Chief Marketing Officer, Danone

Belinda J. Smith

Belinda J. Smith

Global Head of Media, Electronic Arts

Alexander Schlaubitz

Alexander Schlaubitz

Vice President Marketing, Lufthansa

Taide Guajardo

Taide Guajardo

Brand Director, Brand Mastery Society, Europe, Procter & Gamble

Adrian Lovett

Adrian Lovett

President & CEO, World Wide Web Foundation

Jon Wilkins

Jon Wilkins

Chairman, Karmarama & Managing Director, Accenture Interactive

Paul Kemp-Robertson

Paul Kemp-Robertson

Co-founder & Chief Brand Officer, Contagious

Isabel Massey

Isabel Massey

Global Media Director, Diageo

Benjamin Jankowski

Benjamin Jankowski

Senior Vice President, Global Media, Mastercard

Gerry D'Angelo

Gerry D'Angelo

Global Media Director, Procter & Gamble

Magid Souhami

Magid Souhami

Global Sourcing Director, General Mills

Tracy Allery

Tracy Allery

Associate Director, Global Sourcing, Marketing Agencies, Mondelēz International

Helen Gourdin

Helen Gourdin

Senior Counsel, Global Compliance, Diageo

Jaymeen Patel

Jaymeen Patel

Head of Brussels Office & Senior Manager, Corporate Affairs, LVMH

Francesco Tramontin

Francesco Tramontin

Director, Global Public Affairs, Mondelēz International

Henri-Pierre Lenoble

Henri-Pierre Lenoble

Global Manager, Nestlé for Healthier Kids

Marie Benech

Marie Benech

Head of Responsible Marketing & Public Affairs, Pernod Ricard

Ross Phillipson

Ross Phillipson

Associate General Counsel & EIMEA eBusiness Operations Leader, Procter & Gamble

Scott Rosenberg

Scott Rosenberg

Senior Director, Global Marketing Operations & Governance, Visa

Stephen Kehoe

Stephen Kehoe

Global Chair, Sectors and Practices, Edelman

Agenda

Timings and venues are subject to change. Click on an event to find out more.

Tuesday, 26 March
9:00-12:30
13:30-15:00
19:00-23:00
Wednesday, 27 March
9:30-15:00
9:30-15:30
11:00-15:30
9:30-15:00
16:30-18:30
Thursday, 28 March
9:30-16:00
19:30-23:00
Friday, 29 March
9:30-15:30
9:00-12:30 - WFA Executive Members only WFA Executive Members only
13:30-15:00 - WFA members only WFA members only
19:00-23:00 - WFA members or by invitation WFA members or by invitation
9:30-15:00 - WFA Media Forum members or by invitation WFA Media Forum members or by invitation
9:30-15:30 - WFA Sourcing Forum members or by invitation WFA Sourcing Forum members or by invitation
11:00-15:30 - WFA Integration Forum members or by invitation WFA Integration Forum members or by invitation
9:30-15:00 - WFA members or by invitation WFA members or by invitation
16:30-18:30 - WFA members or by invitation WFA members or by invitation
- Open to all Open to all
8:30-9:30 Registration
9:30-9:55 - APAN & WFA APAN & WFA
9:55-10:25 - Keith Weed, Unilever Keith Weed, Unilever
10:25-11:00 - Terry Kawaja, LUMA Partners Terry Kawaja, LUMA Partners
Break
11:40-12:15 - Raja Rajamannar, Mastercard Raja Rajamannar, Mastercard
12:15-13:20 - Sara Martins de Oliveira (Vodafone), Mikko Kotila Sara Martins de Oliveira (Vodafone), Mikko Kotila
Lunch
14:30-15:10 - Geoff Seeley, Airbnb Geoff Seeley, Airbnb
15:10-15:40 - Sir Martin Sorrell Sir Martin Sorrell
15:40-16:15 - Syl Saller, Diageo, interviewed by David Wheldon, RBS Syl Saller, Diageo, interviewed by David Wheldon, RBS
16:15 - Stephan Loerke, WFA Stephan Loerke, WFA
Networking cocktails
19:30-23:00 - WFA members or by invitation WFA members or by invitation
9:30-15:30 - WFA national association members only WFA national association members only

2018 highlights

Highlights from Tokyo
Roel de Vries, Nissan
Global marketers on good client leadership
Chris Baréz-Brown, Upping Your Elvis
Global marketers on what brands need from their partners
The big debate: Global creative = local disaster?
Global creative = local disaster? Marketers weigh in
Robert Wong, Google Creative Lab
WFA Global Marketer Week 2018: Global Media Transformation Workshop
What it means for brands to be responsible
David Wheldon, WFA President & CMO of RBS

Sold out!

We're sorry, we're fully booked.

Plan your trip

Where to stay?

Delegates can benefit from the special hotel rates at InterContinental Hotel Lisbon. You can book your stay here.

How to get there?

You can reach the conference venue at Convento do Beato by taxi or public transport. For details, click here. A number of other WFA events are taking place at InterContinental Hotel.

Visa needed?

Please contact us if you need a letter of invitation in order to obtain a travel visa. You can contact your embassy or consulate in Portugal to see if you require a visa to enter the country.

2019 attendees so far

News

WFA unveils event lineup and speakers for Global Marketer Conference
How can marketing change the world for the better?
How can policy and marketing functions align?
Putting the Media Charter into action
Evolving marketing procurement beyond costs
Exploring the global marketing organisation of the future

Partners

Interested in partnership opportunities for WFA Global Marketer Week? We’d love to discuss: sponsorship@wfanet.org