The annual event for global marketers. 26-29 March 2019
For the first time since 2013, Global Marketer Week returns to Europe for yet another unmissable week of inspiration, discovery and learning. Speaking at the week’s flagship event, the Global Marketer Conference, are some of the industry’s leading lights, including Mastercard’s Raja Rajamannar, Airbnb’s Geoff Seeley, Diageo’s Syl Saller, Unilever’s Keith Weed, RBS’s David Wheldon and Sir Martin Sorrell.
WFA members can derive additional value from the concurrent events taking place on 27 March for media, marketing procurement, integrated marketing communications and policy specialists. A Project Reconnect (now Better Marketing) session will take place on the same day.
This year’s conference promises to be the most senior client-led event of its kind in the world – and together with all the week’s events, a must-attend for all global marketing leaders. For the full agenda see below.
More speakers to be announced soon.
Chief Marketing & Communications Officer and President Healthcare, Mastercard
Global Marketing Director, Airbnb
Chief Marketing and Innovation Officer, Diageo
Chief Marketing and Communications Officer, Unilever
Sara Martins de Oliveira
Global Brand & Media Director, Vodafone Group PLC
SVP, Global Head of Digital Marketing & Media, Philips
Global Director of Advocacy, Connections and eCommerce, William Grant & Sons
WFA President & CMO of RBS
President, Association of Portuguese Advertisers (APAN)
Sir Martin Sorrell
Executive Chairman, S4 Capital
Founder and CEO, LUMA
Researcher & Innovator
Chief Marketing Officer, Danone
Belinda J. Smith
Global Head of Media, Electronic Arts
Vice President Marketing, Lufthansa
Brand Director, Brand Mastery Society, Europe, Procter & Gamble
President & CEO, World Wide Web Foundation
Chairman, Karmarama & Managing Director, Accenture Interactive
Co-founder & Chief Brand Officer, Contagious
Global Media Director, Diageo
Senior Vice President, Global Media, Mastercard
Global Media Director, Procter & Gamble
Global Sourcing Director, General Mills
Associate Director, Global Sourcing, Marketing Agencies, Mondelēz International
Senior Counsel, Global Compliance, Diageo
Head of Brussels Office & Senior Manager, Corporate Affairs, LVMH
Director, Global Public Affairs, Mondelēz International
Global Manager, Nestlé for Healthier Kids
Head of Responsible Marketing & Public Affairs, Pernod Ricard
Associate General Counsel & EIMEA eBusiness Operations Leader, Procter & Gamble
Senior Director, Global Marketing Operations & Governance, Visa
Global Chair, Sectors and Practices, Edelman
Timings and venues are subject to change. Click on an event to find out more.
|Tuesday, 26 March|
|Wednesday, 27 March|
|Thursday, 28 March|
|Friday, 29 March|
|9:00-12:30 - WFA Executive Members only||WFA Executive Members only|
|13:30-15:00 - WFA members only||WFA members only|
|19:00-23:00 - WFA members or by invitation||WFA members or by invitation|
|9:30-15:00 - WFA Media Forum members or by invitation||WFA Media Forum members or by invitation|
|9:30-15:30 - WFA Sourcing Forum members or by invitation||WFA Sourcing Forum members or by invitation|
|11:00-15:30 - WFA Integration Forum members or by invitation||WFA Integration Forum members or by invitation|
|9:30-15:00 - WFA members or by invitation||WFA members or by invitation|
|16:30-18:30 - WFA members or by invitation||WFA members or by invitation|
|- Open to all||Open to all|
|9:30-9:55 - APAN & WFA||APAN & WFA|
|9:55-10:25 - Keith Weed, Unilever||Keith Weed, Unilever|
|10:25-11:00 - Terry Kawaja, LUMA Partners||Terry Kawaja, LUMA Partners|
|11:40-12:15 - Raja Rajamannar, Mastercard||Raja Rajamannar, Mastercard|
|12:15-13:20 - Sara Martins de Oliveira (Vodafone), Mikko Kotila||Sara Martins de Oliveira (Vodafone), Mikko Kotila|
|14:30-15:10 - Geoff Seeley, Airbnb||Geoff Seeley, Airbnb|
|15:10-15:40 - Sir Martin Sorrell||Sir Martin Sorrell|
|15:40-16:15 - Syl Saller, Diageo, interviewed by David Wheldon, RBS||Syl Saller, Diageo, interviewed by David Wheldon, RBS|
|16:15 - Stephan Loerke, WFA||Stephan Loerke, WFA|
|19:30-23:00 - WFA members or by invitation||WFA members or by invitation|
|9:30-15:30 - WFA national association members only||WFA national association members only|
We're sorry, we're fully booked.
Plan your trip
Where to stay?
Delegates can benefit from the special hotel rates at InterContinental Hotel Lisbon. You can book your stay here.
How to get there?
Please contact us if you need a letter of invitation in order to obtain a travel visa. You can contact your embassy or consulate in Portugal to see if you require a visa to enter the country.