Membership

/ Why join us

You can’t solve every problem by yourself

That’s why our members turn to the collective intelligence and wisdom of our global network for help and inspiration. WFA champions effective, efficient and responsible marketing communications worldwide.

We represent 100 of  the world’s biggest brand owners and 60 national advertiser associations on six continents. Together, this unique network represents 90% of global marketing communications spend, some US$900 billion per annum.

Ten good reasons to become a WFA member

Make better informed decisions
Cut down on trial and error
Make better informed decisions
Cut down on trial and error
Save time and money
Mix with the best in the business
Be in a better negotiating position
Provide global industry leadership
Network with your peers
Stay on top of policy developments
Set the responsibility agenda
Make the case for marketing as a force for good
Network with your peers
Stay on top of policy developments
Set the responsibility agenda
Make the case for marketing as a force for good
Make better informed decisions
"With big marketing budgets, constant pressure to demonstrate ROI and increasing complexities in the media and marketing industry, WFA helps me see the bigger picture more clearly."

Benjamin Jankowski

Group Head,
Global Media

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Provide global industry leadership
"WFA gives you a seat at the table when defining best practice on priority issues. Setting industry standards can be hugely insightful and actionable for both companies and individuals."

Americo Campos Silva

Global Head of Digital & Social Media

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Network with your peers
"The WFA represents a truly global network of diverse individuals who share the same professionalism, passion and dedication to the betterment of marketing."

Sameer Desai

Head of Consumer Healthcare,
Asia, Latin America, Middle East & Africa

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Stay on top of developments in policy issues
"WFA has unparalleled expertise in tracking and understanding global marketing regulations, deciphering their potential impact and shaping effective industry responses through its global network.”

Mary Catherine Toker

VP Global Government & Public Affairs

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Set the responsibility agenda
"WFA helps us stay on top of the critical issues that affect us today, forewarns us of tomorrow’s challenges and helps our company and the broader industry develop the tools we need to address them."

Michael Goltzman

Vice President,
International Government Relations & Public Affairs

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Make the case for marketing as a force for good
"WFA showcases what’s best about brands and marketing. It helps members understand how the world is changing, how people expect more from them and how we need to adapt to remain relevant in order to future-proof our respective business models."

David Wheldon

CMO

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Join our network

For more information and details on the application process, please submit your details and we will get back to you as soon as possible. Membership is available to clients only: multinational brands and and national advertiser associations only. Membership is not open to agencies, media owners or consultants.