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Irish address data ethics in advertising

Data ethics of growing importance for global advertisers

/ Introduction

Data ethics was hot on the agenda at the recent #AAIToolkit seminar for advertisers organised by the Association of Advertisers in Ireland (AAI) in Dublin. Guest speakers touched on issues around privacy, transparency, accountability, digital safety and social good.

Jamie Barnard, General Counsel – Global Marketing, Media and eCommerce at Unilever and Chair of WFA’s Data Ethics Board and Catherine Armitage, Director of Digital Policy at WFA, kicked off the discussions and spoke about the growing importance of data ethics for advertisers globally.

They also touched on WFA’s Data Ethics Board, made up of several global advertisers and national advertiser association including AAI, and key actions for today and the future that go beyond the General Data Protection Regulation (GDPR).

During his presentation, Jamie said: “The only way that we as an industry can make consumers have faith in what big brands are doing with their data is by agreeing on strong, overarching principles of ethics and responsible use of data and building them internally and across our entire supply chain.”

Lauren Walker, Chief Data Officer of Dentsu Aegis Network EMEA, also spoke at event on examples of good data ethics in action throughout the data supply chain.

Now in its 10th year, the #AAIToolkit is a series of seminars to help AAI members navigate the “nuts and bolts of advertising and marketing” that focuses on pressing industry topics and challenges that matter to brand owners.

For more information, please contact AAI.

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