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Italians welcome new Director General

Vittorio Meloni is the new Director General of the Italian Advertisers' Association

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The Italian Advertisers’ Association (UPA) has named Vittorio Meloni as the new head of the organisation. He takes over from Giovanna Maggioni, who held the post for five years.

Before UPA, Vittorio was a communications consultant and advisor to industrial and finance companies and before that was Head of External Relations for Italian bank Intesa Sanpaolo for 12 years. With more than 30 years of industry experience, he has held various senior communication roles in several companies including Telecom Italia, Olivetti and Alfa Romeo. Vittorio has also served as UPA’s Vice President for many years.

For more information, please contact UPA.

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