Swedish association welcomes new CEO

Hanna Riberdahl (L) and Leif Börjesson, Chairman of the Swedish Advertisers (R)

The Swedish Advertisers has named Hanna Riberdahl as CEO. She takes over from Anders Ericson, who held the post for 19 years, to lead the 550-strong membership.

Hanna was recently Director of Marketing at Swedish hardware retailer K-rauta AB. With over 20 years of marketing experience, she held various senior marketing and communications roles in B2B and B2C companies including Telenor, TNS Gallup and Telia Sweden.

Commenting on her appointment, Hanna said: “It is exciting to be able to take on this new challenge of taking the association to the next level. Digitisation and its impact on our member companies is perhaps the single most important issue for us in the future, as well as how to create more membership benefit and remain relevant in the advertising industry.”

For more information, please contact the Swedish Advertisers.