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WFA's #BetterMarketing Pod

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo

WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta

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WFA videos & webinars

WFA Global Marketer of the Year 2023 winner, Asmita Dubey

Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview

Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview

Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview

Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview

Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview

One year of WFA Forum Connect

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Our upcoming events

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  1. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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  2. Discover the Future of Cross-Media Measurement

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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  4. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

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  5. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

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  6. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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