Priorities

/ what we do

WFA meeting agendas are written by our members for our members.

WFA is a not-for-profit organisation. We represent client-side marketers, not agencies, media owners or vendors. There are no vested interests.

Our peer-to-peer groups bring together global CMOs, CDOs, IMC and Connections Directors, Global Media, Insight and Senior Sourcing specialists as well as Public and Regulatory Affairs Professionals.

Marketing

Make smarter decisions guided by peers with no vested interests. WFA offers 48-hour benchmarking and one-to-one matchmaking services to help marketers get you the best available information from our network as fast as possible.

Peer-to-peer groups bring together on average 20-30 of the most sophisticated client-side multi-national marketers over 50 times a year across a variety of geographies.

Get unique insight from WFA research on anything from media cost forecasts to agency remuneration. Our samples tend to be based on responses from your peers representing at least $30bn in ad spend.

Help set and raise global industry standards on media & marketing issues, whether it be best practice for audience research or the agency pitch process, providing marketers with guidance in relation to programmatic media buying.

Public affairs

WFA has a team of experts working on the key marketing policy issues impacting brand owners, from data collection and ad blocking to sector specific challenges on food, alcohol, pharmaceuticals and cosmetics. Policy leads are skilled in translating what the policy challenges mean for your business and in coordinating engagement to find sustainable solutions which work for the brand owners and policymakers.

Protecting your brand is as important as building it. WFA works with international bodies, such as WEF, WHO, APEC, OECD and UNICEF to help define best practice standards for marketing so as to help brands deliver on societies’ expectations.

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