AI Community

AI Community

WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.  

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the Community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

The Community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

To get involved in the AI Community, please reach out to Gabrielle Robitaille.

AI Community Resources

Related news

  1.    WFA President’s Vision for 2025
    AI (Artificial Intelligence)CreativityMarketing technologyAIMarketing technologyMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

    Read more about "WFA President’s Vision for 2025"
  2.    Top WFA content in 2024 to get you ahead in 2025
    AI (Artificial Intelligence)CreativityAI

    Top WFA content in 2024 to get you ahead in 2025

    We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…

    Read more about "Top WFA content in 2024 to get you ahead in 2025"
  3.    Major multinationals identify six key IP risks of GenAI in marketing
    AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  4.    Nine WFA partner predictions for 2025
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    Nine WFA partner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine WFA partner predictions for 2025"
  5.    How are national associations empowering advertisers through AI?
    AI

    How are national associations empowering advertisers through AI?

    Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption

    Read more about "How are national associations empowering advertisers through AI?"
  6.    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativityAI

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  7.    Five predictions for 2025
    Marketing technologyAIMarketing technologyMarketing technology

    Five predictions for 2025

    WFA experts look ahead to identify the key issues for brands as they look forward to the new year.

    Read more about "Five predictions for 2025"
  8.    AI Community meeting overview (November 2024)
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community meeting overview (November 2024)

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community meeting overview (November 2024)"
  9.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"