WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
AI Community
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the Community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
- Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
- Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
- Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The Community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
To get involved in the AI Community, please reach out to Gabrielle Robitaille.
AI Community Resources

GenAI Primer

GenAI Survey

Other GenAI Resources
Related news
-
AI (Artificial Intelligence)CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA President’s Vision for 2025
Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
-
AI (Artificial Intelligence)CreativityAI
Top WFA content in 2024 to get you ahead in 2025
We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
-
AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
Major multinationals identify six key IP risks of GenAI in marketing
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
-
CreativityMarketing technologyAIMarketing technologyMarketing technology
Nine WFA partner predictions for 2025
WFA's strategic partners share their global marketing predictions for…
-
AI
How are national associations empowering advertisers through AI?
Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
-
CreativityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
-
Marketing technologyAIMarketing technologyMarketing technology
Five predictions for 2025
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
-
Digital policyMarketing technologyAIMarketing technologyMarketing technology
AI Community meeting overview (November 2024)
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…