Singapore, March 31 - April 03, 2020

WFA Global Marketer Week 2020

/ The event

The annual event for global marketers. March 31 - April 3

In 2020 WFA’s Global Marketer Week returns to South East Asia for yet another week of inspiration, discovery and learning. Once again, this promises a line-up described by one global CMO as ‘the best I have ever seen at an industry event’.

Global Marketer Week 2019 boasted 1,000 marketers over a week of events, featuring some of the industry’s leading lights, including Mastercard’s Raja Rajamannar, Airbnb’s Geoff Seeley, Diageo’s Syl Saller, Unilever’s Keith Weed, RBS’s David Wheldon, Sir Martin Sorrell and Terry Kawaja.

More details will follow soon.

2019 highligths

Highlights from the week
Why come to Global Marketer Week?
Keith Weed, Unilever: A view of tomorrow
Raja Rajamannar, Mastercard: Brand purpose in a chaotic world
Geoff Seeley, Airbnb: The same, but different
Syl Saller, Diageo: The meaning of leadership
In conversation with Sir Martin Sorrell
Terry Kawaja, LUMA Partners: The real trends in marketing
Keith Weed, Unilever: "Advertising without trust is just noise."
Sir Martin Sorrell: "Marketing now is like running an election campaign without an election date."
Syl Saller, Diageo: "People really have to focus on the strength of their leadership."
Raja Rajamannar, Mastercard: "Brand and purpose are not the private territory of the marketer."
Geoff Seeley, Airbnb: "We talk about problems and plumbing. Let's talk about people and art."
David Wheldon, RBS: "Facebook and Google would be wise to look at their own trust data."
Blake Cahill, Philips: "Work backwards from the customer in everything you do, how you set up and how you interact."
Taide Guajardo, P&G: "We have lost focus on content quality that really conquers consumers’ hearts and minds."
Terry Kawaja, LUMA: "The breakdown of trust has been a function of what’s happening at the large tech platforms."
Mikko Kotila: "Only by understanding the algorithm we appreciate the impossibility of platforms doing what we're asking."
Jon Wilkins, Karmarama: "There is not an algorithm in the world that will tell you how to innovate."
WFA Better Marketing: Belinda Smith, Electronic Arts
WFA Better Marketing: Jon Wilkins, Karmarama
WFA Better Marketing: Paul Kemp-Robertson, Contagious
WFA Better Marketing: Adrian Lovett, World Wide Web Foundation
10 years of WFA Project Reconnect: What did we learn?
WFA Research: Bridging the gap between marketing and policy
WFA Policy Forum 2019: Bridging the gap between policy and marketing

2019 speakers

Raja Rajamannar

Raja Rajamannar

WFA President & Chief Marketing & Communications Officer and President Healthcare, Mastercard

Geoff Seeley

Geoff Seeley

Global Marketing Director, Airbnb

Syl Saller

Syl Saller

Chief Marketing and Innovation Officer, Diageo

Keith Weed

Keith Weed

Chief Marketing and Communications Officer, Unilever

Sara Martins de Oliveira

Sara Martins de Oliveira

Global Brand & Media Director, Vodafone Group PLC

Blake Cahill

Blake Cahill

SVP, Global Head of Digital Marketing & Media, Philips

Cate Moore

Cate Moore

Global Director of Advocacy, Connections and eCommerce, William Grant & Sons

David Wheldon

David Wheldon

CMO, RBS

Sir Martin Sorrell

Sir Martin Sorrell

Executive Chairman, S4 Capital

Terry Kawaja

Terry Kawaja

Founder and CEO, LUMA

Valérie Hernando-Presse

Valérie Hernando-Presse

Chief Marketing Officer, Danone

Belinda J. Smith

Belinda J. Smith

Global Head of Media, Electronic Arts

Alexander Schlaubitz

Alexander Schlaubitz

Vice President Marketing, Lufthansa

Taide Guajardo

Taide Guajardo

Brand Director, Brand Mastery Society, Europe, Procter & Gamble

Adrian Lovett

Adrian Lovett

President & CEO, World Wide Web Foundation

Jon Wilkins

Jon Wilkins

Chairman, Karmarama & Managing Director, Accenture Interactive

Paul Kemp-Robertson

Paul Kemp-Robertson

Co-founder & Chief Brand Officer, Contagious

Isabel Massey

Isabel Massey

Global Media Director, Diageo

Benjamin Jankowski

Benjamin Jankowski

Senior Vice President, Global Media, Mastercard

Gerry D'Angelo

Gerry D'Angelo

Global Media Director, Procter & Gamble

2019 participants

Agenda

Timings and venues are subject to change. Click on an event to find out more.

Tuesday, 31 March
AM
PM
Evening
Wednesday, 1 April
AM
PM
Thursday, 2 April
AM/PM
Evening
Friday, 3 April
AM
AM - WFA Executive Members only WFA Executive Members only
PM - WFA members only WFA members only
Evening - WFA members or by invitation WFA members or by invitation
AM/PM - WFA Media Forum members or by invitation WFA Media Forum members or by invitation
AM/PM - WFA Sourcing Forum members or by invitation WFA Sourcing Forum members or by invitation
AM/PM - WFA CMO Forum members or by invitation WFA CMO Forum members or by invitation
AM/PM - WFA members or by invitation WFA members or by invitation
PM - WFA members or by invitation WFA members or by invitation
- Open to all Open to all
Evening - WFA members or by invitation WFA members or by invitation
AM/PM - WFA national association members only WFA national association members only

Registrations will open soon

Pre-register

To pre-register for this event or to find out more, contact events@wfanet.org.

Partners

Interested in partnership opportunities for WFA Global Marketer Week? We’d love to discuss: sponsorship@wfanet.org