Tokyo, May 15-18, 2018

WFA Global Marketer Week 2018

/ The event

Thank you to the over 700 delegates who joined us in Tokyo for an unmissable four days of inspiration, discovery and learning.

Here’s a recap of what happened during the week.

Video highlights from the week

GMW2018 highlights
Roel de Vries, Nissan
Global marketers on good client leadership
Chris Baréz-Brown, Upping Your Elvis
Global marketers on what brands need from their partners
The big debate: Global creative = local disaster?
Global creative = local disaster? Marketers weigh in
Robert Wong, Google Creative Lab
WFA Global Marketer Week 2018: Global Media Transformation Workshop
What it means for brands to be responsible
David Wheldon, WFA President & CMO of RBS

News from Tokyo

WFA announces changes to global leadership team
WFA launches Guide to Progressive Gender Portrayals in Advertising
Global advertisers demand reform of digital ad ecosystem
WFA President’s Awards honour marketing leadership initiatives in seven countries
WFA Global Marketer Week 2019 to take place in Lisbon
Global Intelligence by Zenith

Conference speakers

Sam Ahmed

Sam Ahmed

Global Head Digital & Retail Marketing, Standard Chartered

Chris Baréz-Brown

Chris Baréz-Brown

Speaker, bestselling author and founder, Upping Your Elvis

Masatoshi Ito

Masatoshi Ito

Chairman of the Board at Ajinomoto Co, Inc. & JAA President

Younghee Lee

Younghee Lee

Executive VP, CMO of Samsung Electronics & Head of Global Marketing Mobile Communications Business

Marc Mathieu

Marc Mathieu

CMO, Samsung Electronics America

Go Sohara

Go Sohara

Creative Director / Partner, Death of Bad

Roel de Vries

Roel de Vries

Corporate VP, Global Head of Marketing, Communications and Brand Strategy, Nissan

Yukiko Yamaguchi

Yukiko Yamaguchi

CNS, Director, Enterprise Marketing Division, Panasonic

Naomi Yamamoto

Naomi Yamamoto

Chief Creative Officer, Shiseido Global Headquarter

David Wheldon

David Wheldon

WFA President & CMO of RBS

Robert Wong

Robert Wong

VP, Google Creative Lab

The conference in photos

Other speakers

Stephen Kehoe

Stephen Kehoe

Global Chairman, Reputation, Edelman

Paul Kemp-Robertson

Paul Kemp-Robertson

Co-founder & Editorial Director, Contagious

Bessie Lee

Bessie Lee

Founder and CEO, Withinlink

Jon Wilkins

Jon Wilkins

Chairman, Karmarama

Koichi Yamamoto

Koichi Yamamoto

Executive Creative Director, CDC & Chief Strategy Officer, DBA APAC, Dentsu

Sital Banerjee

Sital Banerjee

Global Head of Media & Marketing Performance Management, Philips

Andrea Bernhardt

Andrea Bernhardt

Global Comms and Media Director, RB Health

Julie Chan

Julie Chan

Global Consumer Engagement Lead, Pfizer

Luis Di Como

Luis Di Como

EVP Global Media, Unilever

Fiona Lam

Fiona Lam

Global Director, Media & Digital Communications, Volvo Cars

Spencer Lee

Spencer Lee

Commercial Director, AirAsia

Kae Ishikawa

Kae Ishikawa

Director, UN Women Japan Liaison Office

Jamie Barnard

Jamie Barnard

General Counsel, Global Marketing, Media & eCommerce, Unilever

Matthias Berninger

Matthias Berninger

Vice President Public Affairs, Mars

Phil Myers

Phil Myers

Senior Vice President, Global Government Affairs, PepsiCo

Emmanuelle Wargon

Emmanuelle Wargon

Senior Vice President, Corporate Affairs & Business Sustainability Integration, Danone

Save the date for Global Marketer Week 2019!

Global Marketer Week goes to Lisbon from 26-29 March 2019

Contact us at events@wfanet.org if you want to find out more about the next WFA Global Marketer Week and our other events.

With thanks to our partners

With thanks to our partners

Event brought to you in partnership with Advertising Week Asia