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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technologyWe’re ready for a return to Reach and Frequency
Read more about "We’re ready for a return to Reach and Frequency"A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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Media governanceL’Oréal Chief Media Officer to take on Media Forum co-chair role
Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q1
Read more about "In case you missed it… Powerful WFA content from Q1"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Digital policyAIWFA names leadership team for new AI Community
Read more about "WFA names leadership team for new AI Community"This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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L’Oréal CDMO takes top prize at Global Marketer of the Year
Read more about "L’Oréal CDMO takes top prize at Global Marketer of the Year"Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…
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2024 Global Marketer Conference to focus on becoming better brands
Read more about "2024 Global Marketer Conference to focus on becoming better brands"How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Marketing’s new ways to deliver value
Read more about "Marketing’s new ways to deliver value"In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Three new colleagues join WFA team
Read more about "Three new colleagues join WFA team"Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Call for submissions: WFA President’s Awards 2024
Read more about "Call for submissions: WFA President’s Awards 2024"WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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WFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…
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Polish Organisation of Advertisers launched
Read more about "Polish Organisation of Advertisers launched"New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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WFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Marketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…