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News
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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work…
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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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Media governanceMarketing capabilitiesMedia transformationMarketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
WFA grows its corporate network
Read more about "WFA grows its corporate network"WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…
Agency managementAgency rostersOrganisation & structureAgency rosters face ongoing reform and revamps
Read more about "Agency rosters face ongoing reform and revamps"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
WFA members inducted into inaugural Forbes CMO Hall of Fame
Read more about "WFA members inducted into inaugural Forbes CMO Hall of Fame"Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
Diversity & InclusionWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their…
Digital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Expansion formalises existing collaboration
AXA and Philips add their weight to WFA’s Planet Pledge
Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
ChannelsExplosive eCommerce growth drives need for improved brand and performance integration
Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"eCommerce-focused multinationals are spending significantly more on performance ads than…
Call for nominations: The Drum Future 50, in partnership with WFA
Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
WFA Global Marketer Week heads to Istanbul for 2023
Read more about "WFA Global Marketer Week heads to Istanbul for 2023"Event to take place from April 25 to 28
WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…