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Insight Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer…
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AI (Artificial Intelligence)WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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InfluencersInfluencersAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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WFA Marketer of the Future 2025
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparencyMedia price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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WFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
On Cathay Pacific's marketing secret plus lessons from Asia | WFA #BetterMarketingPod with Ed Bell
On navigating culture, meaning and purpose | WFA #BetterMarketingPod with Dr. Marcus Collins
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WFA Media Forum, Privacy & Tech Forum (open to all WFA members)
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Bias in AI and inclusive prompting: identifying and challenging bias in AI tools
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WFA’s Knowledge Spotlight series aims to provide marketing professionals with the knowledge and practical insights on key marketing priorities, including AI
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Join WFA inclusive marketing strategic partner, Creative Equals, for their signature inclusive marketing conference in London, RISE.
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