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On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
"Marketing, the most exciting profession"
Latest industry insights
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Culture5 lessons for building an impactful career in Insights
Read more about "5 lessons for building an impactful career in Insights"Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events.
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Media & analyticsGlobal media inflation stabilises at 4%, WFA Outlook
Read more about "Global media inflation stabilises at 4%, WFA Outlook"Steady price growth hides sharper contrasts between regions and markets Broadcaster video-on-demand tops inflation charts as CTV stays flat
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Media transformationIntegration not scale is key to media success
Read more about "Integration not scale is key to media success"Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
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AIAI Knowledge Spotlight with IPSOS
Read more about "AI Knowledge Spotlight with IPSOS"WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.
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AIUnlocking AI for Public Affairs
Read more about "Unlocking AI for Public Affairs"A 90-minute interactive Policy Action Group (PAG) session, hosted in collaboration with Influence Builders, explored how public affairs professionals can harness AI to sharpen advocacy strategies, amplify influence and drive smarter engagement.
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Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
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AIMarketers move to make AI adoption more sustainable
Read more about "Marketers move to make AI adoption more sustainable"As global marketers adapt to AI, its environmental impact is set to become an issue of increasing importance, say Gabrielle Robitaille, Director of Policy, and Michelle McEvoy, Global Lead, Sustainable Marketing at WFA.
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Brand reputationMagnum Ice Cream's CMO on Unilever, Minecraft ice cream and cultural relevance
Read more about "Magnum Ice Cream's CMO on Unilever, Minecraft ice cream and cultural relevance"What happens when you need to build a completely new company while still delivering exceptional business results? Leyal Eskin Yilmaz, CMO Europe, UKI, ANZ & Head of Global Brands - and CMO of the newly forming Magnum Ice Cream Company, describes this challenging transition as “building a new house while living in it": simultaneously exciting, humbling and occasionally uncomfortable.
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Advertising & policyKnowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google
Read more about "Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google"In an era of increasing privacy demands, Privacy-Enhancing Technologies (PETs) are essential. But what exactly are they?
Our upcoming events
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Advertising Week LATAM returns to the Papalote Museo del Niño in Mexico City this 4-6 November 2025
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Inside the MRC’s proposed framework for openness and accountability, and what advertisers should do to be ready.
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Join us for a one-hour session with Google on how Generative AI is transforming search and what it means for brands
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AI presents brands with a complex sustainability paradox: while the technology offers significant potential for improving environmental outcomes and driving sustainable innovation, its own carbon footprint is substantial and growing as adoption accelerates.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. WFA’s AI Spotlight series aims to help marketers navigate this challenge.