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Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google
In an era of increasing privacy demands, Privacy-Enhancing Technologies (PETs) are essential. But what exactly are they?
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WFA
Webinar
24 September 2025
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This WFA webinar, led by Google, provided a clear introduction to PETs. We explored core principles behind technologies like differential privacy and their role in protecting user data while enabling innovation. Google also showed how PETs are applied in practice with solutions like Confidential Match.
WFA members can view the recording below:
Article details
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WFA
Webinar
24 September 2025
