COVID Compendium for Global Marketers
COVID Compendium for Global Marketers
What actions are brands taking around the world?
In response to the COVID-19 outbreak we wanted to provide an open-source resource for brand owners and the wider marketing industry: a compendium of brand actions around the world.
We have taken creative license with the 6Ps of marketing to help group ‘marketer actions’ into topics that you can easily digest. The final sections consist of links to external information kindly provided by our partners which may also be of use.
This is designed as a global hub to provide inspiration. We would welcome information about your own experiences and actions (anonymously if you prefer). You can share your story here.
Go to initiatives about:
Promotion
Brand activity that boosts morale or discourages behaviour likely to boost transmission
Brands supporting the people that support their business
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Bayer: Heal the heroes
Read more about "Bayer: Heal the heroes"Bayer donates Bepanthen to care for the healers in #helptoheal campaign
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The Domino Effect: Bracing for Impact
Read more about "The Domino Effect: Bracing for Impact"Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. By Bruno…
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Free a(i)d time
Read more about "Free a(i)d time"SME scheme by Sky Media provides £2.5m of free advertising
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L’Oréal teams up with Snap for video-call beauty filters
Read more about "L’Oréal teams up with Snap for video-call beauty filters"L’Oréal and Snap created augmented reality camera filters for people to experiment with hair and makeup looks on video…
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On a creative mission
Read more about "On a creative mission"UK agency group Mission has developed a mobile facility that will allow their teams to re-establish face-to-face client…
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Mattel - #KeepPlaying
Read more about "Mattel - #KeepPlaying"The toy maker launches digital playroom and #ThankYouHeroes action figures line
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Molson Coors - For when you just need a moment to chill
Read more about "Molson Coors - For when you just need a moment to chill"Coors encourages sneaking away from Zoom chats with video tool
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Qatar Airways - A Qatar above the rest
Read more about "Qatar Airways - A Qatar above the rest"Airline thanks health professionals with complimentary flights
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Mastercard - Putting with pots and pans with PGA Pro Poulter
Read more about "Mastercard - Putting with pots and pans with PGA Pro Poulter"British pro golfer gives a virtual lesson on how to improve your putting game
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Unilever - Gaming the lockdown
Read more about "Unilever - Gaming the lockdown"Unilever Russia hosts virtual job fair
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IKEA - A family's cushions are their castle
Read more about "IKEA - A family's cushions are their castle"IKEA releases manuals for transforming furniture into forts
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Grab - Grabbing fresh produce to protect farmers' livelihoods
Read more about "Grab - Grabbing fresh produce to protect farmers' livelihoods"Delivery app closes the gap between producers and consumers
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TULI, Estonia
Read more about "TULI, Estonia"A T(r)ULI informative resource
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Mastercard - Teeing off virtually
Read more about "Mastercard - Teeing off virtually"PGA TOUR juggernauts duke it out in golf sim
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PepsiCo, Procter & Gamble - Banding together to protect local communities
Read more about "PepsiCo, Procter & Gamble - Banding together to protect local communities"P&G and PepsiCo join other brands in raising money for African American communities hit hardest by COVID
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McDonald's, IKEA, Disney - Spilling the beans (and Swedish meatballs)
Read more about "McDonald's, IKEA, Disney - Spilling the beans (and Swedish meatballs)"Brands leaks the recipes behind their iconic snacks
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KFC - Fun twists on the Colonel's classics
Read more about "KFC - Fun twists on the Colonel's classics"KFC urges customers to get creative with their food
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Orange - Ads to say "hi" to granddad
Read more about "Orange - Ads to say "hi" to granddad"Orange donates airtime to let family members communicate with elderly relatives
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Airbnb makes good on its word to support former employees
Read more about "Airbnb makes good on its word to support former employees"Travel platform launches talent directory for those laid off due to COVID-19
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Boots - Ethical ad-tech and the land of Soap & Glory
Read more about "Boots - Ethical ad-tech and the land of Soap & Glory"Brand offers its soap to aid charity