WFA's terms of use

You are now connected to the official web site ("this site") of the World Federation of Advertisers ("WFA"). WFA maintains this site to enable public visitors ("visitors") and WFA-members ("members") to access information about its activities and initiatives.

Scope of application

These TERMS OF USE apply to all visitors and members entering this site ("you"), regardless of the physical location of the individual accessing user. By entering this site you are expressly accepting the conditions outlined below. Please note that these TERMS OF USE may be changed and/or amended from time to time and that by re-entering this site you will accept those changed or amended TERMS OF USE at the time of re-entry.


Please direct any comments you may wish to make regarding the functioning of this site to webmaster@wfanet.org. However, please note that any messages that you send us via the Internet may be intercepted. Their confidentiality cannot be guaranteed. Therefore, please guard against including any sensitive or personal information in any electronic correspondence with WFA.

The indication of provenance in the electronic mail we receive can be falsified. Therefore, if you wish to communicate sensitive information or any personal data, you should imperatively send us the information by mail.


Any information only available through the members' area of this site is non-public and exclusively supplied to members. Therefore, if assigned a username and password to enter the members' area of this site, members must not disclose or share their WFA password with any unauthorized third party. If a password has been compromised for any reason, it is the member's responsibility to immediately inform WFA and have its password changed.

Intellectual property rights

This site falls under Belgian and international legislation on copyright and intellectual property. All reproduction rights are reserved, including all documents or images that may be downloaded or copied and iconographic representations or photographic images.

Except as otherwise permitted under statutory copyright law, the complete or partial reproduction, redistribution, retransmission, publication or commercial exploitation of downloaded material of any part of this web-site on any kind of electronic support without the prior express written permission from WFA is forbidden.

The reproduction and redistribution of texts on paper support is authorized specifically for pedagogical purposes and for members. For the latter, however, only under the following conditions:

  1. Any redistribution is gratis,
  2. No changes in or deletion of author attribution, trademark legend or copyright notice, nor changes of any other sort shall be made and
  3. there be attached to the document a clear and readable quote regarding the source and reproduction rights, for example: "This document was downloaded from the Internet site of the World Federation of Advertisers: http://www.wfanet.org. All reproduction rights are reserved and strictly limited."

For any other use please contact WFA via telephone or mail.

The brands, trademarks and logos and other features protected by property rights appearing on this site are owned by WFA or third parties. All such rights are proprietary to their respective owner. Therefore, others are strictly prohibited from making any kind of use of these rights unless specifically authorized by compulsory statutory provisions or the respective owner. Nothing in this Section is to be understood to limit any compulsory rights of use granted by applicable statutory copyright law.


Visitors as well as members access and use this site at their own risk. WFA disclaims any and all responsibility or liability vis--vis the visitors and members associated with the access and use of this site unless it is based on a willful or gross negligent behavior.

The content of this site is:

  • information of a general nature only and not intended to address the specific circumstances of any particular individual or entity;
  • not necessarily comprehensive, complete, accurate or up to date;
  • no professional or legal advice (if specific advice is needed, you should always consult a suitably qualified professional).


Therefore WFA does neither assume any responsibility or liability for the accuracy, completeness or relevance of the data nor for the use made thereof by the visitor or member.

Statements made on this site only reflect the respective author's opinion, which is not necessarily shared by WFA. WFA assumes no responsibility or liability for any statements on this site, which are not explicitly attributed to it.

This site may sometimes offer links to external sites over which WFA has no control. Those links are for your convenience only and WFA assumes no responsibility or liability whatsoever for the privacy practices or the content of the linked sites and hereby expressively disclaims all responsibility and liability which may arise therefrom, especially, but not limited to, statements given on or damages caused by those sites.

It is WFA's goal to minimize disruption caused by technical errors. However, some data or information on this site may have been created or structured in files or formats, which are not error-free, and WFA cannot guarantee that the site will not be interrupted or otherwise affected by such problems. WFA accepts no responsibility or liability with regard to such problems incurred as a result of using this site or any linked external sites.

The electronic documents posted on this site have been proofed several times, there may, however, still be errors. If you notice any please do not hesitate to let us know by contacting webmaster@wfanet.org.

The electronic documents posted on this site may also have been modified between the time they were downloaded and the time you read them.

Nothing in this Section is to be understood to limit any compulsory liability of WFA under any applicable statutory law.

Law and venue

As this site is located in Belgium these TERMS OF USE shall be exclusively governed by the law of Belgium. The Brussels courts are exclusively competent for all matters relating to this site except otherwise provided for by applicable compulsory statutory law.

Competition law complicance policy

The purpose of the WFA is to represent the interests of advertisers and to act as a forum for legitimate contacts between members of the advertising industry. It is obviously the policy of the WFA that it will not be used by any company to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition. The WFA carries out regular checks to make sure that this policy is being strictly adhered to.

As a condition of membership, members of the WFA acknowledge that their membership of the WFA is subject to the competition law rules and they agree to comply fully with those law. Members agree that they will not use the WFA, directly or indirectly, (a) to reach or attempt to reach agreements or understandings with one or more of their competitors, (b) to obtain or attempt to obtain, or exchange or attempt to exchange, confidential or proprietary information regarding any other company other than in the context of a bona fide business or (c) to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition.


Issued January 2008
World Federation of Advertisers
Avenue Louise 20, Box 6
1050 Brussels
Tel: +32 (0) 2 502 57 40
Fax +32 (0) 2 502 56 66