Brussels 2013 Summary
Brought to you in partnership with UBA
60 years of the WFA
The WFA/UBA Global Marketer Week was held in Brussels from 4 - 8 March 2013. The conference brought together 500 delegates from over 30 countries, and included speakers from the European Commission, A-B InBev, Johnson & Johnson, and Diageo. Highlights and further coverage are below.
- Global Marketer Conference 2013 brings together 500 delegates from over 30 countries
- Martin Riley, CMO, Pernod Ricard, voted WFA President
- World's biggest marketers talk about importance of putting 'Purpose' into brands.
- Watch WFA delegates at Global Marketer Conference 2013 discuss brands with purpose
- More to follow soon...
Highlights from Brussels 2013
Download global marketing insights from our international partners...
The importance of brand purpose in a value-driven world.Download PDF
Integration IMC - Making integrated marketing communications more effective, more efficient, and accountable.Download the PDF
Integration IMC - Ensuring accountability and optimized global demand: System thinking applied to marketingDownload the PDF
Photos from the Week
With thanks to our international partners
Find out more about joining WFA and get free passes to Global Advertiser Week 2014!