Brussels 2013 Summary

Brought to you in partnership with UBA

60 years of the WFA

The WFA/UBA Global Marketer Week was held in Brussels from 4 - 8 March 2013. The conference brought together 500 delegates from over 30 countries, and included speakers from the European Commission, A-B InBev, Johnson & Johnson, and Diageo. Highlights and further coverage are below.

Highlights from Brussels 2013

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The importance of brand purpose in a value-driven world.
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Integration IMC - Making integrated marketing communications more effective, more efficient, and accountable.
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Integration IMC - Ensuring accountability and optimized global demand: System thinking applied to marketing
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Photos from the Week

With thanks to our international partners

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