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Industry issues
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Food marketingWFA key messages on food marketing
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Digital policyData collection & privacy
WFA GDPR Guide for Marketers
Read more about "WFA GDPR Guide for Marketers"Five things every brand owner should know about the General Data Protection Regulation
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Self-regulationValue of advertisingAdvertising standards toolkit for the promotion of effective self-regulation
Read more about "Advertising standards toolkit for the promotion of effective self-regulation"Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
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Value of advertisingData & analyticsData-driven marketingEurope research: The economic impact of data-driven advertising (2017)
Read more about "Europe research: The economic impact of data-driven advertising (2017)"This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
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ProgrammaticDigital policyData collection & privacyThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
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Ad blockingConsumer insightEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Self-regulationAPEC Advertising Standards Conference
Read more about "APEC Advertising Standards Conference" -
Digital policyMarketing to childrenData collection & privacyGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Digital policyData & analyticsData collection & privacySurvey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Digital policySelf-regulationWebinar: Better Ads Standards, the industry response to adblocking
Read more about "Webinar: Better Ads Standards, the industry response to adblocking"In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
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Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
Our upcoming events
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Open to all GARM members
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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For global/regional in-house agency leaders and specialists
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Open to all GARM members
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.