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Industry issues
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
Read more about "Survey on Social Media & Social Content Management 2017"WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Digital policyData collection & privacyA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Ad blockingBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Digital policyAd blockingTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Digital policy4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Alcohol marketing
Alcohol Marketing: 2016 Year in Review
Read more about "Alcohol Marketing: 2016 Year in Review"There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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Value of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Open to all GARM members
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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For global/regional in-house agency leaders and specialists
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Open to all GARM members
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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