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I subscribeSince early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally
Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.