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EY, Mars and Nomad Foods join WFA’s Planet Pledge
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Can marketing save the planet?
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Planet Pledge Leaders' Forum: Poll results
Read more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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How collaboration between marketing and sustainability can be a force for good
Read more about "How collaboration between marketing and sustainability can be a force for good"Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…
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Brand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Planet Pledge Leaders' Forum - Meeting Overview
Read more about "Planet Pledge Leaders' Forum - Meeting Overview"An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
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Walking the talk on climate change
Read more about "Walking the talk on climate change"Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…
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Brand purposeBrand reputationMarketing operationsMarketing’s Missing P: Planet
Read more about "Marketing’s Missing P: Planet"Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…
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Brand purposeBrand reputationL’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"13 companies now on board pledge to help marketers lead on sustainability
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Brand purposeBrand reputationHow are you helping marketing get on the sustainability journey?
Read more about "How are you helping marketing get on the sustainability journey?"We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…
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Brand purposeBrand reputationMarketing operationsNew research suggests marketers lag corporate progress on the sustainability journey
Read more about "New research suggests marketers lag corporate progress on the sustainability journey"Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeBrand reputationWFA launches framework to help marketers lead on climate change challenge
Read more about "WFA launches framework to help marketers lead on climate change challenge"Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change