Posts about Videos & webinars

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  1.    Spotlight: Sustainable Marketing 2030

    Spotlight: Sustainable Marketing 2030

    In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

    Read more about "Spotlight: Sustainable Marketing 2030"
  2.    Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

    Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

    Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…

    Read more about "Spotlight: Reframing your Brand’s Value Proposition when the world changes around you"
  3.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  4.    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…

    Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"
  5.    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  6.    Spotlight: Embracing the messiness of culture
    Consumer insight

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

    Read more about "Spotlight: Embracing the messiness of culture"
  7.    Spotlight: Media Contract Guidance Webinar – Focus on China

    Spotlight: Media Contract Guidance Webinar – Focus on China

    How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…

    Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"
  8.    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

    Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"
  9.    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    A webinar with BVA BDRC Asia on Customer Effort analysis

    Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"
  10.    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

    Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"
  11.    Spotlight: Current trends in global content production
    Marketing procurement

    Spotlight: Current trends in global content production

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…

    Read more about "Spotlight: Current trends in global content production"
  12.    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"