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Spotlight: Sustainable Marketing 2030
In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
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Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
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Marketing procurement
Benchmark: Recommended events agencies in MEA region
WFA member benchmark on recommended events agencies in MEA region
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
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Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Consumer insight
Spotlight: Embracing the messiness of culture
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Spotlight: Media Contract Guidance Webinar – Focus on China
How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
A webinar with BVA BDRC Asia on Customer Effort analysis
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Spotlight: Optimising your Influencer spend and learnings from across APAC
Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
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Marketing procurement
Spotlight: Current trends in global content production
With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…
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Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…