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  1.    Survey on regional marketing structures
    Organisation & structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
  2.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
  3.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"
  4.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  5.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"
  6.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

    Read more about "Webinar: The journey towards customer-centricity"
  7.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

    Read more about "A Brief Chat on Briefs"
  8.    IMC FORUM Meeting Overview London April 2016
    Integrated marketing

    IMC FORUM Meeting Overview London April 2016

     

    Read more about "IMC FORUM Meeting Overview London April 2016"
  9.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  10.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  11.    IMC FORUM Meeting Overview Dubai February 2016
    Integrated marketing

    IMC FORUM Meeting Overview Dubai February 2016

     

    Read more about "IMC FORUM Meeting Overview Dubai February 2016"
  12.    Benchmark on Creative Agencies and the Multichannel Challenge
    Integrated marketing

    Benchmark on Creative Agencies and the Multichannel Challenge

     

    Read more about "Benchmark on Creative Agencies and the Multichannel Challenge"

Our upcoming events

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  1. Open to all GARM members

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  2. There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

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  3. In-House Forum

    30 May 2024

    For global/regional in-house agency leaders and specialists

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  4. Open to all GARM members

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  5. External meeting: ProcureCon Marketing Europe 2024

    London United Kingdom

    04 Jun 2024

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London. 

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  6. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

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