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I subscribeWFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
A short survey to elicit member experiences in regard to on-boarding a new media agency.
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
WFA member benchmark on franchising models.
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.