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Media Governance & Guardianship
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Media governanceChange media management
Read more about "Change media management"Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
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Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
Read more about "Survey on Online Advertising Effectiveness"WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Audience measurementWebinar: Cross Device Measurement
Read more about "Webinar: Cross Device Measurement"Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
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Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Programmatic
Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
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ChannelsAgency managementAgency review & pitching
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
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ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
Our upcoming events
See all events
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Open to all GARM members
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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For global/regional in-house agency leaders and specialists
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Open to all GARM members
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.