Celebrating great marketers who make a real difference
Senior global and regional marketers can have a huge impact in multiple ways. Whether it’s creating effective purpose-driven campaigns, restructuring the way their internal and external teams work together or playing an industry leadership role, great marketers make a real difference.
Organised in partnership with The Drum, the WFA Global Marketer of the Year Award has been seeking since 2017 to identify the person in a global or regional role who has, over the last 12 months, made the most impact on their company, our industry and the reputation of marketing among consumers.
Last year’s winner was Marcel Marcondes, Global Chief Marketing Officer at AB InBev.
Criteria:
Marketers nominated for the award should demonstrate outstanding leadership in two or more of the following four areas:
Driving initiatives that contribute to business growth;
Developing talent and capabilities within their marketing organisations;
Delivering stand-out innovation and creativity; and
Demonstrating industry leadership, for example in relation to inclusion and environmental sustainability.
They should also have been working for their current company for two years or more.
Marcel MarcondesMarcelGlobal Chief Marketing Officer, AB InBev
As global CMO, Marcel has led AB InBev's new brand approach focusing on global “megabrands”, boosting revenue by 3.3%. The company now has eight of the top 10 most valuable beer brands worldwide, including Corona at No. 1 and Budweiser at No. 2. Marcel has firmly positioned marketing as the company’s growth engine, developing a four-part semester on “Marketing for Growth” under the premise that organic growth starts with building effective, powerful brands. Marcel was a finalist in 2023 and was named Global Marketer of the Year 2024.
Asmita DubeyAsmitaChief Digital & Marketing Officer, L'Oréal
Asmita was shortlisted in 2022 and crowned Global Marketer of the Year in 2023. Under Asmita’s leadership, the company has continued to optimise its internal marketing organisation through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter attracted more than 40 million users last year.
Cristina has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021 and was named Global Marketer of the Year 2022.
Conny BraamsConnyex Chief Digital and Commercial Officer, Unilever
Conny was then Chief Digital and Commercial Officer at Unilever and Vice President of WFA when she was named Global Marketer of the Year 2021. As the FMCG giant’s top marketer, she led the company’s end-to-end digital transformation and identified new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
Marc PritchardMarcChief Brand Officer, Procter & Gamble
Marc Pritchard, Chief Brand Officer at Procter & Gamble, has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year 2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
Lubomira RochetLubomiraPartner, JAB Holding Company
Lubomira Rochet, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.
Raja RajamannarRajaChief Marketing & Communications Officer and President – Healthcare Business, Mastercard
Raja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard, was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
Keith WeedKeithex Chief Marketing and Communications Officer, Unilever
Keith, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president and chair of the UK’s Royal Horticultural Society.
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Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBevAs global CMO, Marcel has led AB InBev's new brand approach focusing on global “megabrands”, boosting revenue by 3.3%. The company now has eight of the top 10 most valuable beer brands worldwide, including Corona at No. 1 and Budweiser at No. 2. Marcel has firmly positioned marketing as the company’s growth engine, developing a four-part semester on “Marketing for Growth” under the premise that organic growth starts with building effective, powerful brands. Marcel was a finalist in 2023 and was named Global Marketer of the Year 2024.
Asmita Dubey Asmita Chief Digital & Marketing Officer, L'OréalAsmita was shortlisted in 2022 and crowned Global Marketer of the Year in 2023. Under Asmita’s leadership, the company has continued to optimise its internal marketing organisation through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter attracted more than 40 million users last year.
Cristina Diezhandino Cristina Chief Marketing Officer, DiageoCristina has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021 and was named Global Marketer of the Year 2022.
Conny Braams Conny ex Chief Digital and Commercial Officer, UnileverConny was then Chief Digital and Commercial Officer at Unilever and Vice President of WFA when she was named Global Marketer of the Year 2021. As the FMCG giant’s top marketer, she led the company’s end-to-end digital transformation and identified new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
Marc Pritchard Marc Chief Brand Officer, Procter & GambleMarc Pritchard, Chief Brand Officer at Procter & Gamble, has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year 2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
Lubomira Rochet Lubomira Partner, JAB Holding CompanyLubomira Rochet, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.
Raja Rajamannar Raja Chief Marketing & Communications Officer and President – Healthcare Business, MastercardRaja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard, was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
Keith Weed Keith ex Chief Marketing and Communications Officer, UnileverKeith, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president and chair of the UK’s Royal Horticultural Society.
