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Media & analyticsMarketing effectivenessTwo-thirds of brand owners are behind on paid media measurement
Read more about "Two-thirds of brand owners are behind on paid media measurement"New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on why creativity is all about insight
Read more about "Cannes Lions 2026 jurors on why creativity is all about insight"Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on creativity as a business driver
Read more about "Cannes Lions 2026 jurors on creativity as a business driver"Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.
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Inclusive marketingCannes Lions: Plus ça change?
Read more about "Cannes Lions: Plus ça change?"In this look-back on Cannes Lions, Asad Dhunna, CEO and Founder of The Unmistakables, explores why human understanding, inclusive cultures and diverse perspectives remain the true drivers of creative excellence and marketing growth.
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CreativityGlobal Marketer WeekHow can marketers unlock creative excellence?
Read more about "How can marketers unlock creative excellence?"Industry leaders discuss the importance of creativity and how to build it across brand organisations.
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Brand purposeOpella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Read more about "Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose"In this Better Marketing Podcast episode, Alberto Hernandez, Chief Growth Officer at Opella, talks curiosity, courage and purpose in brand building.
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A leading conference for Europe's largest brands and retail media networks.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
