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Marketing effectivenessCMO Forum6 lessons on transforming for real effectiveness
Read more about "6 lessons on transforming for real effectiveness"Over recent WFA member meetings, marketing leaders from some of the world's biggest brand owners sat down to compare notes on a question every organisation is wrestling with right now: what does effective change actually look like, and how do you tell it apart from 'transformation theatre'? A few clear lessons emerged. Rob Dreblow, WFA's Global Head of Marketing Services, outlines six of them.
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WFA and X settle over GARM litigation
Read more about "WFA and X settle over GARM litigation"WFA and X Corp. are putting the litigation involving GARM behind them
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Media & analyticsMarketing effectivenessTwo-thirds of brand owners are behind on paid media measurement
Read more about "Two-thirds of brand owners are behind on paid media measurement"New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on why creativity is all about insight
Read more about "Cannes Lions 2026 jurors on why creativity is all about insight"Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on creativity as a business driver
Read more about "Cannes Lions 2026 jurors on creativity as a business driver"Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.
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Inclusive marketingCannes Lions: Plus ça change?
Read more about "Cannes Lions: Plus ça change?"In this look-back on Cannes Lions, Asad Dhunna, CEO and Founder of The Unmistakables, explores why human understanding, inclusive cultures and diverse perspectives remain the true drivers of creative excellence and marketing growth.
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Join us as we kick off WFA’s Creator Forum launch with a webinar on creator marketing excellence, with guest speaker Andrew Tindall, Chief Growth Officer at System1.
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Now in its fourth edition, the Cannes Lions Recap brings together key conversations and work from this year's Cannes Lions International Festival of Creativity, with a focus on their relevance for leaders operating in Asia.
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Join WFA and James Hurman, researcher and entrepreneur, for a spotlight on WFA members’ top priority – marketing effectiveness.
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Building on its success in the UK, the Festival of Marketing is coming to Asia.
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Spotlight: Co-Led Creativity - How To Build Sustainable Brand Growth Without Greenwashing
03 Sept 2026
Most accidental greenwashing happens because sustainability leaders are brought into the marketing process too late.
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Join us to gain exclusive insights into how lawyers and brands approach AI labelling in the EU.
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A leading conference for Europe's largest brands and retail media networks.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
