Home
Now on the Better Marketing podcast
-
Keep on listening
See all episodes
Episodes
Latest news & insights
RSS Feed-
Candid CMOThe Candid CMO: Toby Horry, SVP Global Marketing, Merlin Entertainments
Read more about "The Candid CMO: Toby Horry, SVP Global Marketing, Merlin Entertainments"Toby Horry grew up around some of the best British advertising ever made. Now at Merlin Entertainments, he believes AI is making brand fashionable again, and that the strongest brands will win
-
Marketing effectivenessIs marketing effective in a world of indifference?
Read more about "Is marketing effective in a world of indifference?"Marketing is under pressure, budgets are tight, and the data we rely on to prove our value is increasingly being questioned. Lex Bradshaw-Zanger, Chief Business Capabilities & Innovation Officer, SAPMENA at L'Oréal, explores marketing’s crisis of confidence
-
Marketing procurementMarketing procurementBetter marketing requires more than smart commercials
Read more about "Better marketing requires more than smart commercials"The conditions for great agency work are shaped long before an invoice is paid. Laura Forcetti, Director Marketing Services Asia Pacific and Global Marketing Sourcing at WFA, explains why the way brands behave towards their agencies, and how they manage and motivate them, matters as much as what and how they pay
-
Global Marketer of the YearWFA names expert jury for 2026 Global Marketer of the Year
Read more about "WFA names expert jury for 2026 Global Marketer of the Year"Leading marketers from Burger King, Essity, General Motors, LEGO, IKEA, Shiseido join panel
-
AICMOBetter Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing
Read more about "Better Marketing Pod Ep. 54: Taide Guajardo on 36 years of brand building and why marketers must market marketing"Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter & Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself
-
Trends & forecastsPremium digital inventory and the US will keep media inflation high through 2027
Read more about "Premium digital inventory and the US will keep media inflation high through 2027"Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace
Sign up to upcoming events
All events
-
Co-hosted by the Brandtech Group and WFA
The Brandtech Group, Floor 22, The Shard, 32 London Bridge Street, London SE1 9SG
-
Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
-
WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.
-
Spotlight: Future Media Operating Models: Designing the media organisation for what comes next
19 Nov 2026
Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond.
-
Join for a one-hour briefing on the key policy and regulatory developments shaping the future of marketing worldwide.
-
On 20 November 2026, ATS Tokyo returns with a full day of future‑focused content designed for Japan’s most forward‑thinking industry leaders.
-
External event: Oxford Centre for the Future of Marketing Launch & Inaugural Annual Symposium
20 Nov 2026
The University of Oxford is delighted to announce the launch of the Oxford Centre for the Future of Marketing (OCFM), a new global convening hub dedicated to advancing marketing innovation and impact through rigorous academic research and cross-sector collaboration.
-
Join us to gain exclusive insights into Meta's approach to tackle fraudulent advertising.
