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Latest industry knowledge
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Regional WFA-IARD Webinar for APAC
Read more about "Regional WFA-IARD Webinar for APAC"Setting standards that effectively protect minors in digital environments.
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Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technologyKnowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA videos & webinars
Is it time for a marketing makeover? - Part 1 | Does marketing have a PR problem?
Is it time for a marketing makeover? - Part 2 | Can marketers be more influential in the boardroom?
Is it time for a marketing makeover? - Part 3 | How can we better market marketing as a career?
The Ritbot on sustainability | Madsemble 2024
WFA Insight Forum: Elevating the insight functions with AI
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Latest news & press releases
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AB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual…
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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot
On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
Human progress, women empowerment and AI | WFA #UlrikeBetterMarketingPod with Ulrike Decoene, AXA
Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal
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Our upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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Meeting for global/regional media directors or similar
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children.
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And early review of work collected to date for pillars within WFA Retail Media Charter.
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
