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WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years
Read more about "WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years"Recruitment for a new CEO to be led by five-person committee with a new appointment expected by June 2027
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Marketing strategyMarketing strategyBetter Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first
Read more about "Better Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first"Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees
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AI96% of major brands now use AI in marketing, WFA research finds
Read more about "96% of major brands now use AI in marketing, WFA research finds"State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges
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Marketing procurementMarketing procurementGlobal brands are shifting to paying for outputs not time, WFA research
Read more about "Global brands are shifting to paying for outputs not time, WFA research"Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011
Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards
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Marketing effectivenessFive lessons for building paid media effectiveness
Read more about "Five lessons for building paid media effectiveness"What every media director should take from the Paid Media Effectiveness Handbook, and what surprised him along the way, says Tom Ashby, Global Lead, Media Services at WFA
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Marketing structureAIMarketing capabilitiesStrategic thinking is the biggest skills gap for marketing, WFA research
Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem
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WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
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Learn how to make the most of your WFA membership in one quick session.
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Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
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WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
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By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.
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This webinar explores the evolving copyright landscape in influencer marketing and offers practical guidance to help brands work with creators while reducing legal risk.
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Open to anyone with a stake in marketing and children.
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What does AI mean for the future of brands and their relationship with consumers?
