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The only organisation representing & connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

Become a WFA member

If you work for a global brand owner or a national advertiser association, you would benefit from connecting with your peers through WFA.

Make better informed decisions
Cut down on trial and error
Save time and money
Mix with the best in the business
Be in a better negotiating position
Provide global industry leadership
Network with your peers
Stay on top of policy developments
Set the responsibility agenda
Make the case for marketing as a force for good
More about membership
Make better informed decisions
Cut down on trial and error
Save time and money
Mix with the best in the business
Be in a better negotiating position
Provide global industry leadership