Global Marketer Week in Tokyo

Thank you to the over 700 delegates who joined us in Tokyo for an unmissable four days of inspiration, discovery and learning.

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Manifesto for online data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

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Global Marketer of the Year

WFA award to celebrate the role that regional and global marketers play in setting the course of the industry and inspiring others to be a force for good.

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GDPR Guide for Marketers

WFA sets out five things every brand owner should know about the General Data Protection Regulation.

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Radical changes to media management

WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud.

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Compendium on ad fraud knowledge

This overview is aimed at giving brand owners the knowledge to effectively counter ad fraud.

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The only organisation representing & connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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If you work for a global brand owner or a national advertiser association, you would benefit from connecting with your peers through WFA.

Make better informed decisions
Cut down on trial and error
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Mix with the best in the business
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Provide global industry leadership
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Set the responsibility agenda
Make the case for marketing as a force for good
More about membership
Make better informed decisions
Cut down on trial and error
Save time and money
Mix with the best in the business
Be in a better negotiating position
Provide global industry leadership