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CreativityBetter Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first
Read more about "Better Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first"Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees
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AI96% of major brands now use AI in marketing, WFA research finds
Read more about "96% of major brands now use AI in marketing, WFA research finds"State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges
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Marketing procurementMarketing procurementGlobal brands are shifting to paying for outputs not time, WFA research
Read more about "Global brands are shifting to paying for outputs not time, WFA research"Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011
Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards
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Marketing effectivenessFive lessons for building paid media effectiveness
Read more about "Five lessons for building paid media effectiveness"What every media director should take from the Paid Media Effectiveness Handbook, and what surprised him along the way, says Tom Ashby, Global Lead, Media Services at WFA
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Marketing structureAIMarketing capabilitiesStrategic thinking is the biggest skills gap for marketing, WFA research
Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem
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Advertising & policyInfluencer marketingInfluencing the influencers
Read more about "Influencing the influencers"Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience. As the creator economy continues to grow, sharing best practices becomes ever more valuable, says Alexandre Boyer, Senior Policy Manager at WFA.
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Webinar: The $10 trillion leadership opportunity - How marketing can lead in the intangible economy
6 Oct 2026
Join WFA and The Intangibles on October 6 to learn why and how marketers can be at the vanguard of the intangible economy.
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A standout leadership event bringing together the voices shaping retail media across Europe and beyond.
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A one-hour session on how to stop selling and start storytelling
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Agency Remuneration Research: How Brands Define, Scope and Reward Agency Work
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WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
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Learn how to make the most of your WFA membership in one quick session.
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Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
