WFA publishes Global Media Charter

Charter includes advertisers’ principles for partnership in the digital media advertising ecosystem

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Guide to progressive gender portrayals

WFA guide for marketers makes the case for unstereotyping ads

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Manifesto for online data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

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GDPR Guide for Marketers

WFA sets out five things every brand owner should know about the General Data Protection Regulation.

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Make better informed decisions
Cut down on trial and error
Save time and money
Mix with the best in the business
Be in a better negotiating position
Provide global industry leadership