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Diversity & Inclusion
Global DEI Census extended until 30 April
Marketing professionals can share their workplace experiences until 30 April
Read more about "Global DEI Census extended until 30 April"
WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
Diversity & InclusionGlobal marketing industry launches 2023 DEI Census
Marketing professionals to share their workplace experiences by filling in anonymous,…
Agency evaluation & performanceAgency remuneration & contractsAdvertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
WFA and jury reveal shortlist for Global Marketer of the Year 2022
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
Agency evaluation & performanceAgency remuneration & contractsAgencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern
Diversity & InclusionGlobal marketing industry rallies behind second Global DEI Census in March 2023
The results will provide a check on progress in people’s perceptions of diversity,…
Media governanceMarketing budgets under heavy scrutiny, WFA and Ebiquity research
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
Digital policyData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
CreativityMarketers failing to overcome key barriers to creativity, WFA research
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
Media governanceMarketing capabilitiesMedia transformationMarketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"