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Agency managementAgency rostersOrganisation & structure
Agency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
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Brand safetyBrand safety
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
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Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Channels
Explosive eCommerce growth drives need for improved brand and performance integration
eCommerce-focused multinationals are spending significantly more on performance ads than…
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WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA returns to face-to-face events with Global Marketer Week in Athens
Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Conny Braams named WFA Global Marketer of the Year 2021
Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
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Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…
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Brand purposeBrand reputationMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…