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Latest industry knowledge

  1.    A CMOs Wake Up Call - not Who but How

    A CMOs Wake Up Call - not Who but How

    An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…

    Read more about "A CMOs Wake Up Call - not Who but How"
  2.    WFA Benchmark: Environmental Claims findings report

    WFA Benchmark: Environmental Claims findings report

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

    Read more about "WFA Benchmark: Environmental Claims findings report"
  3.    RAC Programme Meeting Overview (February 2024)
    Marketing to children

    RAC Programme Meeting Overview (February 2024)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

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WFA's #BetterMarketing Pod

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo

WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta

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Latest news & press releases

  1.    L’Oréal CDMO takes top prize at Global Marketer of the Year

    L’Oréal CDMO takes top prize at Global Marketer of the Year

    Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…

    Read more about "L’Oréal CDMO takes top prize at Global Marketer of the Year"
  2.    2024 Global Marketer Conference to focus on becoming better brands

    2024 Global Marketer Conference to focus on becoming better brands

    How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…

    Read more about "2024 Global Marketer Conference to focus on becoming better brands"
  3.    Marketing’s new ways to deliver value

    Marketing’s new ways to deliver value

    In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…

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WFA videos & webinars

WFA Global Marketer of the Year 2023 winner, Asmita Dubey

Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview

Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview

Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview

Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview

Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview

One year of WFA Forum Connect

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Our upcoming events

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  1. For senior marketers that lead or are involved in the capability building of their marketing teams.

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  2. Open to all GARM members

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  3. Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

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  4. Sourcing Forum

    26 Mar 2024

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  5. Open to all GARM members

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  6. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

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