Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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Tom Ashby
Video
13 June 2025
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The team at Media Auditors, a media consultancy specialising in LATAM markets, shares some of the latest detail on the challenges for TV measurement in Mexico, including some top tips on how advertisers could respond.
This session is valuable to all members in media, media procurement or wider marketing roles who have responsibility for the LatAm region.
‘Outlook' is a WFA member only tool that takes an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help members plan their media budgets and control their own exposure to inflation.
WFA members can view the recording and download the materials of the session below:
Article details
-
Tom Ashby
Video
13 June 2025
