Spotlight: Managing CO2 emissions in media - About
Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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This webinar will feature:
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Updates on WFA's new Sustainable Marketing Community and how WFA members can get involved.
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Opella (former Consumer Healthcare division of Sanofi) will share a case study on how they’ve approached measuring, managing and reducing CO₂ emissions in media. Expect a candid look at the challenges and breakthroughs along the way.
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Google will present their latest thinking on carbon measurement frameworks, to help advertisers and their partners better understand and mitigate emissions across the media supply chain.
3pm - 4pm London | 10am - 11am New York | Other timezones
This webinar is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
