The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
Key resources
GenAI Primer
The WFA GenAI Primer is a practical guidance on how brands can use generative AI safely.
WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.
AI presents brands with a complex sustainability paradox: while the technology offers significant potential for improving environmental outcomes and driving sustainable innovation, its own carbon footprint is substantial and growing as adoption accelerates.
For more information or questions, please contact Gabrielle Robitaille at G.robitaille@wfanet.org
Your website experience and privacy matter to us
That is why we want to let you know that we use cookies and similar technologies to measure traffic on and engagement with our website. That way we can remember your choices and preferences. Other than strictly necessary ones, cookies will only be set if you agree. Please indicate below which cookies and similar technologies you agree we may use:
