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  1.    Nominations open for WFA Global Marketer of the Year 2024

    Nominations open for WFA Global Marketer of the Year 2024

    WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

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  2.    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"
  3.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
  4.    WFA names new chairs for Insight Forum and National Associations Council
    Consumer insightData & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

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  5.    Back to digital basics with WFA
    Digital transformation

    Back to digital basics with WFA

    Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…

    Read more about "Back to digital basics with WFA"
  6.    Global Marketer Week returns to India in 2025

    Global Marketer Week returns to India in 2025

    WFA’s annual celebration of the very best of marketing will return to India in 2025 in partnership with the Indian Society of…

    Read more about "Global Marketer Week returns to India in 2025"
  7.    WFA President’s Awards recognise six key industry initiatives around the world

    WFA President’s Awards recognise six key industry initiatives around the world

    Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…

    Read more about "WFA President’s Awards recognise six key industry initiatives around the world"
  8.    Marketers at major multinationals say input from policy professionals is more relevant than ever
    Self-regulationMarketing law

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

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  9.    WFA adds five new faces to global leadership team

    WFA adds five new faces to global leadership team

    WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.

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  10.    L’Oréal and Adweek complete Global Marketer Conference speakers

    L’Oréal and Adweek complete Global Marketer Conference speakers

    Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…

    Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"
  11.    WFA refreshes Asia Advisory Board
    Organisation & structure

    WFA refreshes Asia Advisory Board

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…

    Read more about "WFA refreshes Asia Advisory Board"
  12.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
  13.    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…

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  14.    L’Oréal Chief Media Officer to take on Media Forum co-chair role
    Media governance

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

    Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"
  15.    In case you missed it… Powerful WFA content from Q1
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q1

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q1"