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Global Marketer WeekIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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Global Marketer WeekAllwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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Global Marketer of the YearAB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual…
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Global Marketer WeekL’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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Global Marketer of the YearCMODiana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Global Marketer of the YearCMOMarcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Global Marketer of the YearCMOAruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Global Marketer of the YearCMOWFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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Global Marketer of the YearCMOKofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Global Marketer of the YearCMOAsad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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Agency managementAIIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…