Our leadership

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

Executive committee

Officers

  • Jean Luc Chetrit
    Jean Luc Chetrit Jean Luc WFA Treasurer and CEO, Union des Marques (France)
  • Stephan Loerke
    Stephan Loerke Stephan WFA CEO
    Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

    Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer & President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Jane Wakely
    Jane Wakely Jane WFA Deputy President and Chief Consumer & Marketing Officer & Chief Growth Officer International Foods, PepsiCo

Regional vice-presidents

  • Rupen Desai
    Rupen Desai Rupen WFA Regional VP Asia-Pacific and CMO & Venture Partner, Una Terra
  • Aude Gandon
    Aude Gandon Aude WFA Regional VP Europe and Global Chief Marketing Officer, Nestlé
  • Mounir Jazouli
    Mounir Jazouli Mounir WFA Regional VP Africa and Chief Communication & Institutional Relations Officer, Bank of Africa
  • Bob Liodice
    Bob Liodice Bob WFA Regional VP North America and CEO, ANA (USA)
  • Aishwarya Nambiar
    Aishwarya Nambiar Aishwarya WFA Regional VP Middle East and Lead Manager, Global Management, Etihad Airways
  • Philip Perez
    Philip Perez Philip WFA Regional VP Latin America and President, CAA (Argentina)

Corporate member representatives

  • Tracy Allery
    Tracy Allery Tracy Global Category Leader – Marketing & Services, IBM
  • Folake Ani-Mumuney
    Folake Ani-Mumuney Folake Chief Marketing Officer, FirstBank Nigeria ltd
  • Fabrice Beaulieu
    Fabrice Beaulieu Fabrice Chief Marketing, Sustainability & Corporate Affairs Officer, Reckitt
  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
  • Eric Benoist
    Eric Benoist Eric Global Marketing & Commercial Director, Pernod Ricard
  • Anders Bering
    Anders Bering Anders Vice President Global Public Affairs & External Communications, Mars
  • Luis DiComo
    Luis DiComo Luis Executive Vice President Global Media, Unilever
  • Cristina Diezhandino
    Cristina Diezhandino Cristina Global Chief Marketing Officer, Diageo
  • Asmita Dubey
    Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
  • Cheryl Goh
    Cheryl Goh Cheryl Group Head, Marketing & Sustainability, Grab
  • Taide Guajardo
    Taide Guajardo Taide Chief Brand Officer, Europe, Procter & Gamble
    Taide was born in Mexico City, the first of four siblings. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.

    She has over three decades of career in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in Laundry, and Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. In 2021 Taide was appointed Senior Vicepresident Brand (CMO) for Europe.

    She leads a team of over 1300 talented marketers and partner agencies across 49 countries investing amongst the top advertising spenders in Europe. Her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G team and partners.

    Taide is married to Marco, and a mother of 2, Federico and Leonardo.
  • Charisse Hughes
    Charisse Hughes Charisse SVP, Chief Growth Officer, Kellanova
  • Catherine Lautier
    Catherine Lautier Catherine Global Head of Media, Danone
  • Michelle McEttrick
    Michelle McEttrick Michelle Creative & Strategic board-level CMO, Primark
  • Phil Myers
    Phil Myers Phil Chief Institutional Affairs & Corporate Communications Officer, Ferrero
  • Susan O’Brien
    Susan O’Brien Susan VP Global Brand, Just Eat
  • Andres Peñate
    Andres Peñate Andres Global Vice-President, Corporate Affairs, AB InBev
  • Liliya Rechitsky
    Liliya Rechitsky Liliya Sr. Director of Procurement, Best Buy
  • Anne Stilling
    Anne Stilling Anne Global Director Brand & Media, Vodafone
  • Adrian Terron
    Adrian Terron Adrian Head, Corporate Brand & Marketing Strategy, Tata Group

National association representatives

  • Jan Morten Drange
    Jan Morten Drange Jan Morten Managing Director, ANFO (Norway)
  • Sunil Kataria
    Sunil Kataria Sunil Chairman, ISA (India)
  • Susanne Kunz
    Susanne Kunz Susanne Managing Director, OWM (Germany)
  • Sandra Martinelli
    Sandra Martinelli Sandra Executive President, ABA (Brazil)
  • Ahmet Pura
    Ahmet Pura Ahmet President & Chairman of the Board, RVD (Turkey)
  • Phil Smith
    Phil Smith Phil Director General, ISBA (UK)
  • Luc Suykens
    Luc Suykens Luc CEO, UBA (Belgium)
  • Osamede Uwubamwen
    Osamede Uwubamwen Osamede President, ADVAN (Nigeria)
  • Henriette van Swinderen
    Henriette van Swinderen Henriette Director, bvA (the Netherlands)
  • Han ping Yang
    Han ping Yang Han ping President, CANA (China)