Strategic partners

WFA's strategic partners

WFA occasionally enters into strategic partnerships with a diverse range of organizations on a non-exclusive basis. These partnerships provide select opportunities for engagement with WFA members, allowing partners to share knowledge and expertise in priority areas relevant to the advertising industry.

Each partnership is assessed based on the added value it brings to WFA’s objectives, members and the broader advertising ecosystem. However, WFA does not evaluate or endorse the quality, performance or competitive standing of these companies, their products, or their services. Strategic partners serve as an initial point of contact for delivering insights and value within their respective areas of expertise.

All partnerships and engagements operate strictly within the framework of WFA’s competition compliance policy to ensure adherence to applicable antitrust and competition rules.

WFA’s strategic partnerships are non-exclusive. WFA does not make judgments on the quality or the performance of these companies. As our partners, they simply act as a first port of call for us to deliver value to our members in their respective areas of expertise. Any work with our partners operates within the boundaries of WFA’s competition compliance policy.