AI Community
WFA's AI Community
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Join the community
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
- Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
- Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
- Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
Relevant resources
News
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AI
Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
Open to WFA members only
According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
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AI
Bias in AI and Inclusive Prompting with Creative Equals
Open to WFA members only
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"
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AI
WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
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Influencer marketingAI
Major brands wary of using AI influencers
Open to WFA members only
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
Read more about "Major brands wary of using AI influencers"
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AI
WFA at Grab, Meeting Overview (April 2025)
Overview of the event held at Grab HQ in Singapore on the 24th of April.
Read more about "WFA at Grab, Meeting Overview (April 2025)"
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
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Advertising & policyAI
WFA Survey: using and governing AI influencers
WFA research on how brands are using and governing AI influencers.
Read more about "WFA Survey: using and governing AI influencers"
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Marketing procurementAIMarketing procurement
The impact of GenAI on partner management
This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
Read more about "The impact of GenAI on partner management"
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CreativityGlobal Marketer WeekAICMO
Marketing leaders highlight key trends at Global Marketer Week 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
