Working groups
The WFA Sustainable Marketing Community gathers the world’s top marketers to drive deep integration of sustainable marketing practices and principles in the function.
We convene senior global and regional brand leaders to exchange ideas and best practice, and create and curate the knowledge and resources needed to drive measurable change.
We help set and challenge the global industry agenda, and catalyse national initiatives to drive the change locally, so that sustainable marketing can drive value everywhere.
Diageo looked to explore the water sustainability conversation and understand how to best communicate effectively on this topic, by…
Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.
In a world where sustainability is no longer a choice but a necessity, Mastercard embarked on an ambitious journey to reach Net Zero…
Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to…
Reckitt embraces their virtual studio, so they can move at pace and at scale, be more creative than ever before and have less impact…
In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico.…
Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.
As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable…
Fast food brand Chipotle makes claims about the environmental impact of its ingredients, how much food waste is diverted from…
Learning Hub
Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
This hub is accessible to WFA members only. Please log in to access the hub.
For more information or questions, please contact Michelle McEvoy at m.mcevoy@wfanet.org
