The WFA Insight Forum is the only global leadership community for client-side Insights & Analytics professionals. It brings together over 700 senior leaders from WFA member companies, offering a unique peer-to-peer voluntary platform to exchange ideas, elevate the impact of the Insights function and accelerate transformation across organisations.
This WFA member-only group meets regularly (virtually and in person) to explore the strategic priorities shaping the future of the Insights & Analytics practice. Topics span a broad range of leadership and transformation areas, including:
- AI disruption and adoption in insights practice
- Agility and transformation of the function
- Enhancing storytelling, marketing effectiveness and ROI
- Foresight and strategic planning
- Developing future-fit capabilities and teams
- Building stronger partnerships with the business
This dynamic list is continuously shaped by the evolving needs and priorities of our members.
A unique global community
The Insight Forum is more than a network: it is a trusted space for senior CMI leaders to learn from one another, challenge assumptions and co-create the future of the function. As the only global voluntary platform of its kind, it connects leaders who are shaping the strategic impact of Insights across some of the world’s leading brands.
