Better Marketing

Better Marketing

Better Marketing
/ Introduction

Better Marketing: Putting People First

WFA’s purpose is Better Marketing. It’s born from the belief that brands don’t always get it right, they can sometimes be tone deaf and that the industry needs to be a better listener if brands are to increasingly align with what people want and expect. We’ve pulled together 10 years of learnings in our guide, entitled ‘Putting People First’, which WFA members can download here (now available in English in Spanish). 

Putting People First
2019 Report

Putting People First

“For 10 years, Project Reconnect has been challenging the status quo in the marketing industry – it’s a rallying cry to put people first and, critically, the only way we will be able to make marketing noble again.” (Marc Mathieu, CMO, Samsung Electronics America)

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Better Marketing videos

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Belinda J. Smith, EA: Marketing can be a force for positive gender and ethnicity portrayals

How can marketing change the world? Highlights from WFA's Better Marketing 2019, Lisbon

Adrian Lovett, World Wide Web Foundation

Better Marketing presentations

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10 years of Project Reconnect: What we've learned

Belinda J. Smith, EA: Marketing can be a force for positive gender and ethnicity portrayals

Jon Wilkins, Karmarama: Marketing can deliver meaningful human experiences

Better Marketing session photos

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Project Reconnect Research

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2011: WFA Project Reconnect research

2018: WFA Project Reconnect masterdeck

2015: WFA/Karmarama/We Are Social research on Marketing's 7 Deadly Sins

Better Marketing with The Economist

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Purpose

The future of the ageny model

Platform Challenges

Project Reconnect event highlights

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"Most brands don't put the customer first"

Brands that deliver creativity outperform their categories 12 times

Some potential solutions to the backlash against marketing

Better Marketing News

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