Agency Cost Index

WFA Marketing Tools

Agency Cost Index 

A WFA member-only tool to help you understand the cost of using agency services around the world.

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Agency Cost Index 

WFA member only

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This tool is WFA member-only content. If interested in WFA membership and its benefits, please get in touch with our membership team.

The principle of the Agency Cost Index (ACI) is simple and 100% based on the genuine collaboration of WFA members, it is tailor-made for WFA members. We do not source information from agencies or consultancies or other third parties.

The tool has been developed in collaboration with our lawyers, in order to be fully compliant with competition law policies.

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Agencies are:

  • Creative: innovative campaigns, (all channel) branding and creative consultancy services
  • Media: planning, buying and digital media e.g. programmatic, SEO
  • Social: influencer marketing, social analytics and community management
  • Insights: market research, consumer insights and data analytics