Working groups

Overview

In-House Forum

<p>In-House Forum</p>

Helping senior global marketing professionals navigate the process of in-housing for their organisation.

Based on the growing trend of in-housing creative services, the In-House Forum was launched to provide WFA members a platform to share experiences, challenges and solutions on their own models. From creative to programmatic, this group covers all the common areas when bringing services in-house. Topics of discussion include agile ways of working, measuring performance and success of your in-house agency, and expanding capabilities and skill sets.

Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.

The group is chaired by Shannon Kalkstein, former Global Head of U-Studio and UniAdapt at Unilever.

In-House Forum Resources

In-Housing report

In-Housing report

This research by WFA and The Observatory suggests in-housing is set for continued growth.
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Other In-House Forum Resources

Other In-House Forum Resources

This is an In-House Forum resources hub, where you'll find In-House Forum related benchmarks, surveys, reports, videos and webinars
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In-House agency webinar

In-House agency webinar

This is an In-House webinar about agency trends and challenges, hosted by WFA.
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In-House Forum Meeting

In-House Forum Meeting

Here you can find an overview of the In-House Forum meeting addressing creative in-housing and agency talent, taking place October 31, 2023.
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Related news

  1. In-House Forum Meeting Overview (May 2025)
    Event reports
    30 May 2025 at 14:00
    In-housing

    In-House Forum Meeting Overview (May 2025)

    WFA

    Overview of WFA’s In-House Forum held on 8 May 2025

    Read more about "In-House Forum Meeting Overview (May 2025)"
  2. In-House Forum Meeting Overview (March 2025)
    Event reports
    14 April 2025 at 10:00
    Agency management

    In-House Forum Meeting Overview (March 2025)

    WFA

    Overview of the In-House forum held remotely on 27th March 2025

    Read more about "In-House Forum Meeting Overview (March 2025)"
  3. Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    4 March 2025 at 10:00
    Global Marketer Week

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    WFA

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

    Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"
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