Policy Forums

Policy Action Group

WFA Policy Action Group (PAG)

The WFA Policy Action Group (PAG) brings together on a voluntarily basis senior EU representatives from WFA corporate members and national advertiser associations working on EU public policy issues related to marketing communications. Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming PAG events

  1. Unlocking AI for Public Affairs

    07 Oct 2025

    There are places available .

    Join us for a 90-minute interactive Policy Action Group (PAG) session, hosted in collaboration with Influence Builders, exploring how public affairs professionals can harness AI to sharpen advocacy strategies, amplify influence and drive smarter engagement.  

    More information Register for this meeting

  2. Policy Action Group (PAG)

    Brussels Belgium

    14 Oct 2025

    There are places available .

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  3. Privacy and Tech Forum

    06 Nov 2025

    There are places available .

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

See more PAG resources

WFA Contacts