The Candid CMO
Celebrating the world's best marketers
The Candid CMO
WFA wants to celebrate the world’s best marketers and explore the journeys they are on to deliver better marketing.
This series helps distil some of the biggest learnings of our CMO members. As we are great believers in the power to learn from successes as well as missteps, we hope this will give our readers the opportunity to learn more about the things they are most proud of, but also about where they may have done things differently.
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Candid CMO
The Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe
International marketing and working in a local market are very different says the CMO of Suntory Beverage & Food Europe (SBFE).
Read more about "The Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe"
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Candid CMO
The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career.
Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"
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Candid CMO
The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.
Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"
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Candid CMO
The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive Director for Argentina at technology company Globant, that learning process has happened in situ.
Read more about "The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant"
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Candid CMO
The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa to explore his marketing journey around the world.
Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.
Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"
