The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
Learn how to make the most of your WFA membership in one quick session.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever, and Jessica Douglass, Global Director, Marketing Culture & Capabilities at AB InBev.
Overview of WFA’s Marketing Capability Forum held on 26 June 2025
Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.
Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services Manager at WFA, explains the strengths and weaknesses of some of the most common models.
Overview of the Marketing Capability forum held in New York City on 24th April 2025
The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft, Associate Director, Global Marketing Services sheds light on key opportunities for change.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
