WFA Policy Action Group (PAG) brings together policy, regulatory and governmental affairs leads from WFA corporate and national association members to address regulatory topics related to marketing communications.
Join the GroupThrough PAG, WFA coordinates advocacy efforts, develops common positions on regulatory and policy challenges affecting advertising and marketing, and engages with policymakers and global institutions to champion a proportionate and fair marketing ecosystem which balances the needs of brands and consumers.
For senior European public/government affairs professionals and national advertiser associations
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
For senior European public/government affairs professionals and national advertiser associations
WFA heads to Stockholm for its annual event for senior marketers from April 21-24
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
An overview of the Policy Forum held in Brussels on 19 March 2025
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.
